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9 Million Australians Use Facebook Every Day

on August 19, 2013 | Facebook | Comments (0)

newfacebooklogoThe Facebook operation in Australia have released a number of interesting stats today as we see the company globally share more insights about particular regions and demographic stats.

Australian user metrics:

  • 12 million MAU = Total monthly active users (desktop and mobile)
  • 9 million DAU = Total daily active users (desktop and mobile)
  • 9.8 million M/MAU = Mobile monthly active users (mobile only)
  • 7.3 million M/DAU = Mobile daily active users (mobile)

The stat I found most interesting – having 9 million Australians logging on every day, or ~39% of the total Australian population (ABS pop clock).

I think we can all agree no other social networks get this sort of user retention and visitor frequency – so it is certainly in Facebook’s interest to keep sprouting these kind of stats.

(Figures released by Facebook’s PR agency in Sydney – n2n Communications)


David Cowling : Editor and Founder of SocialMediaNews.com.au. I also run a Social Media Agency where I do consulting work and another blog dedicated to Instagram news. Connect with me: Twitter | LinkedIn | Google + or contact me here. Alternatively, you can send me an email at david@socialmedianews.com.au







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