ACCC suggests product recalls via Social Media
These-days large companies are finding all news sorts of ways to interact and communicate with their customer base.
The Australia Competition and Consumer Commission (ACCC) has said 60-70% of Australians now have internet access and issuing product recalls via social media sites such as Twitter, blogs and forums is a good way to reach another demographic of customers.
Newspapers no longer do the best job of alerting consumers about a particular product recall. Companies need to go digital aswell on popular sites and internet sites to reach hard-to-find consumers.
Using digital methods for product recalls will also be easier to track the effectiveness of.
To view the report from ACCC click here (this will open report as PDF format in new window).
The report goes on to say Gen X and Gen Y consumer groups have a significant take up on social media and networking sites.