David Cowling
I am the Founder and Chief Editor of SocialMediaNews.com.au. Feel free to get in touch whatever your comment/enquiry. I also run a Social Media Agency where I do consulting work. I am always looking for new business, partnerships, networking opportunities and contributing authors. I welcome you to follow me on Twitter/ Add me on Facebook, connect on LinkedIn or Google +.
Yahoo Adds Google+1 Button to News
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We saw recently Google rolled out a new +1 button for their social network, Google+. Many webmasters around the world have added this button as it can now impact search results for Google web search users, especially people who run Google searches logged in to their Google account. In an interesting move, Yahoo Australia and [...]
Making your Like-Gate most Cost Effective
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As social media marketers, many of us are using Facebook Ads to build a targeted audience of fans and followers. I have been looking around at the most cost effective price marketers get when acquiring Facebook fans – $1 per fan? $2 per fan? What are you paying? When you start a new campaign for a customer [...]
Social Media Cowboys
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So… you are working in the Social Media industry, and loving it. You are now a consultant, thanks to your strong personality and sales skills – you have a number of clients that pay you a monthly retainer to do their social media marketing and management. You come across as a real business leader, you [...]
Get your CEO on Twitter
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So your business is already using social media as a Marketing and Customer Service tool? Great. I have been looking at ways to differentiate your social media plan from the norm and offer your users and followers something different. Many of us want to see company heads on social media sites and interacting with everyday [...]
Social Media Job Board
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Hello All, We wanted to give you some news about a recent site update. We have created a job section / job board on the site for Social Media Jobs around Australia. If you are looking for a career or job in Social Media, search for jobs here: http://www.socialmedianews.com.au/jobs/ If you are an employer and [...]
Sell your Content for the Price of a Tweet
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I came across a great new tool that lets you sell content for the Price of a Tweet or Facebook Share. We all know how much traffic Twitter and Facebook can bring to your site, not to mention the SEO benefits social sharing now has on your search engine ranking. This new product – http://paywithatweet.com lets [...]
Google Plus hits 2.2 Million Australian Users
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According to recent numbers by Google, their social network Google+ has now reached 170 million users globally. This includes users on their social networking site as well as Google Account holders using the +1 button across various Google properties. Yesterday Google also released a whole new design and look and feel to their social networking [...]
Australian Social Media Conversation: Climate Change [INFOGRAPHIC]
Tweet![Australian Social Media Conversation: Climate Change [INFOGRAPHIC]](http://www.socialmedianews.com.au/wp-content/uploads/2012/04/trees-160.png)
Tweet Today the Federal Government is expected to release more details about their Carbon Pricing scheme and this brings the climate change debate to the table once again. On Social Media sites – as Australia’s we have been discussing climate change for sometime. Social Marketers 1000 Heads have done some further research into how we are discussing [...]
EVENT: Australian Government Social Media Toolkit, April 17-18, Canberra
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In Australia we have seen the Government embrace new online tools and social media platforms. In fact many government departments are using Twitter and Facebook for reaching out to Australia’s online audiences, and then using Google Analytics to track website metrics. Ark Group is holding an event in Canberra next week (17-18 April): Australian Government Social [...]
Facebook to buy Instagram for $1 Billion
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Mark Zuckerberg has just announced that Facebook will be purchasing photo social network, Instragram for $1 billion USD. This looks to be a talent purchase, but Facebook is going to continue running the Instagram service and will still allow users to post photos to the other social networks like Twitter, Flickr etc. Instagram has 10 [...]
KONY 2012 Video – Part 2
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Here is the 2nd Video for the Kony 2012 campaign. The Invisible Children activist group goes on to show us how successful the first video was – and how much this has grown their organisation and support for the removal of the LRA. We also see further promotion for “Cover the night” on April 20, [...]
PageRank Scale – Visual
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If you are a website owner or webmaster, in the SEO world the PageRank of your website is an important metric to monitor. Google usually updates the PageRank in the Google Toolbar every 3 or 4 months (every quarter). Many webmasters all around the world hang out for the update – it genuinely brings much [...]
Do you use the Alexa Toolbar? [POLL]
Tweet![Do you use the Alexa Toolbar? [POLL]](http://www.socialmedianews.com.au/wp-content/uploads/2012/04/alexa125.png)
As you may realise - I have some sort of fascination with the Alexa toolbar and Alexa rank in general. In the past we have put together quite a few articles about Alexa: New Alexa Tips Alexa for SEO Page Rank vs Alexa Rank Alexa Rank Train 20 Tips to Increase your Alexa Rank You can see our whole [...]
LetsTalkBiz – Sydney Event Tomorrow night on OUTSOURCING, Tuesday 3rd April – COMP TICKETS UP FOR GRABS!
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The City of Sydney is holding a range of innovative business events – aimed directly at business owners and managers to network and shares ideas for growing your company, learning from success stories and chatting to leaders in their field. This initiative is called Let’s Talk Business (or LetsTalkBiz for short) and you can see [...]
Google+ TV Commercials
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Did you know in the United States Google has been running Google+ TV Commercials/ Ads since December 2011? Admittedly, I only found about this on the weekend and was intrigued to see what sort of commercials they were running. Seeing as Facebook is the number 1 social network in every country bar China and Russia [...]
Social Media Statistics Australia – March 2012
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March is almost over and it is now time to report our monthly social media statistics for Australia. This month there have been some interesting changes in Australia, particularly with Facebook and Pinterest which we explain below. We have also updated our Google Plus User number based on figures released by Google and estimating the [...]
My name is David Cowling and I am the Founder and Chief Editor of Social Media News AUS and I also run my own 
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