David Cowling

I am the Founder and Chief Editor of SocialMediaNews.com.au. Feel free to get in touch whatever your comment/enquiry. I also run a Social Media Agency where I do consulting work. I am always looking for new business, partnerships, networking opportunities and contributing authors. I welcome you to follow me on Twitter/ Add me on Facebook, connect on LinkedIn or Google +.

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How to get more Pinterest Followers

David Cowling | February 23, 2012 | Comments (12)

So we are all hearing about the latest crazy in the social media world, Pinterest. This new pinboard social network is getting a lot of media coverage and businesses are flocking to the site looking for new ways to market themselves and their products/ services. Many of now want more followers! This article will give [...]

Top 10 Australian Google+ Pages

David Cowling | February 22, 2012 | Comments (0)

We have been looking at Australian Google Plus pages and wanted to put together a post showing off the most popular Australian Google+ pages. This is still very much a work in progress, and we will update this article if you find any pages that are more popular. Top 10 Australian Google+ Pages 1. Google [...]

Web Directories are Finished!

David Cowling | February 22, 2012 | Comments (0)

In the old days of SEO, getting links from Web Directories was standard practice for building incoming links to your website. Often Google and other search engines would rank these links and pass the pagerank through to your website, thus increasing your domain authority and ranking. But Google has cracked down on sites offering Paid [...]

Facebook Australia 2012 [INFOGRAPHIC]

David Cowling | February 21, 2012 | Comments (0)

Facebook has well and truly penetrated the Australian market – so much so that it may have reached saturation point and will be very slow from now on to gain new users. We decided to look more into this and give you some new statistics about Facebook in Australia as of February 2012. Thanks to [...]

Pinterest Statistics Australia

David Cowling | February 21, 2012 | Comments (3)

With so much talk about Pinterest lately, I thought it would be a good idea to compile the Pinterest statistics for Australian users. Pinterest in Australia – February 2012 Unique Australian Visitors (UAVs) to the site – 160,000 per month Page Views – 8.9 million per month Total Visits – 970,000 per month Average Time [...]

Running a Facebook Competition

David Cowling | February 17, 2012 | Comments (7)

So you have a Facebook page but not much is happening? Not getting many new fans? No-one commenting on your updates? Join the club! One of the best ways to get more Likes on Facebook is to run a competition. Give your readers a reason to Like you! Facebook has pretty strict terms and conditions [...]

Facebook Mobile Advertising

David Cowling | February 17, 2012 | Comments (1)

Many people have said that Facebook missed out on Mobile Advertising and harnessing the power of their mobile users. According to their SEC filing, Facebook has 425 million active monthly mobile users. Do remember Facebook Deals and Facebook Places? We wrote previously about Facebook Deals coming to Australia but only a handful of large companies [...]

Facebook to launch Verified Accounts

David Cowling | February 16, 2012 | Comments (1)

Similar to Twitter and Google Plus, Facebook is going to be launched Verified Accounts to users with a large number of subscribers. Whilst Verified Facebook accounts will not get a special badge on the profile, they will show more often as a Suggested Subscription: http://www.facebook.com/subscriptions/suggestions/ – obviously getting special prominence in Facebook’s edgerank algorithm. A [...]

Google+ shoving Instant Upload on us?

David Cowling | February 16, 2012 | Comments (0)

Google has rolled out an update to their Google Plus iPhone application, very prominently trying to get users to turn on Instant Upload. What is Instant Upload? Every time you take a photo or video on your phone this will be automatically uploaded to your Google Plus account when you open the Google+ app. Thankfully [...]

Pinterest SEO

David Cowling | February 14, 2012 | Comments (6)

So Pinterest is getting lots of hype in the social media community – I’ve been looking how we can use Pinterest for SEO. I have noticed Google has started indexing a lot of personal Pinterest profiles. If your profile is keyword rich this is going to help your page rank in search.

LinkedIn reaches 150 Million Members

David Cowling | February 10, 2012 | Comments (0)

LinkedIn has just announced their 4th Quarter Financial Results for 2011 and a number of other interesting facts about their social network: Site now has 150 million registered members Revenue for Q4 2011 was $167.7 million USD, up 105% from Q4 2010 Net income for Q4 2011 was $6.9 million USD For the full 2011 [...]