Category: Advertising
Linked Privacy Blunder with Social Advertising?
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It seems LinkedIn has rolled out a new feature on the site whereby it can use your name and photo in their Social Advertising products. I had no idea about this until I saw people mentioning the change in their LinkedIn profile streams. Whilst many members may not mind about the change and their personal [...]
How to Increase your Alexa Rank
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In the world of blogging and general internet marketing, a lot of people check out other websites stats/traffic by using alexa.com. In fact you are provided server pieces of useful information, such as bounce rate, time on site, % of internet traffic coming to your website, downstream sites, upstream site, % of traffic as search [...]
CPM Blog Advertising
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Blog advertising is an effective way for publishers to make money off their websites through display advertising – however publishers first need to understand their price/worth in order to earn maximum profit from their blogs. With display advertising the common metric to measure pricing is done by calculating the Cost Per 1000 websites impressions – [...]
Money Blogging: Tips to get approved by BuySellAds Network
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A great way for Bloggers and Publishers to make money, is from Ad Sales Platform – BuySellAds.com. BuySellAds is an online marketplace for buying and selling Website Advertising. Usually this is in image display advertising but there is also the option for text based ads. The most popular image display ads purchased and sold are [...]
Twitter Introducting New Advertising Product?
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Is Twitter introducing a new advertising product onto their site? If you sign-in to Twitter you will see a text based link on the right hand side of the page, below the trending topics section. Have a look: Twitter introduced Sponsored Tweets some time ago, and both Google and Bing are paying Twitter a fee [...]
Television advertising for Movies now Encompassing Social Media
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If you have kept a close eye on how Film Studios are advertising their latest movies on TV – you will notice that they are now showing a link to the movies Facebook fan page, instead of the movies actual web address. You may ask – why are the Film producers doing this? Getting a [...]
Banner Exchange with SocialMediaNews.com.au
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If anyone is looking to promote their business to a targeted audience of social media professionals and enthusiasts – I am interested in banner exchanges with other technology/social media related websites. Various banner sizes available on the site. If interested, please contact me
Apple iAD’s live in Australia, incorporating Google ads
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Whilst we haven’t heard much from Apple on the iAD advertising platform lately – if you use international applications on your iPhone in Australia you will notice some of then now have iAD’s. I noticed Echofon (Twitter client), has put ads at the top of the screen near the search button – possibly getting people [...]
Blackout sends Politicians to Social Media
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For all those following the federal election via social media and Twitter do make sure you check out www.election.ly before its all over. As you may well know, the advertising blackout kicked in last night (thank goodness!) and now: 1. Tony Abbott has tweeted for first time in over a month (twice in 17hrs) 2. [...]
Social Media Jobs Australia Launched
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Hello All, Quick update to let you know we have created a jobs section on the site for Social Media Jobs and related disciplines. We will cover all areas of Social Media/ Digital/ Marketing/ Management jobs etc, such as: – Social Media Consultants – Producers – Marketing/ PR – Internships – Executive/ Management – Other [...]
Mitsubishi Australia goes Social and Viral
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Mitsubishi Motors is promoting a new web advertising campaign. Here is the statement we received from Mitsubishi Australia: This morning thousand and thousands of Australians will receive the news that the ASX has crashed. The ASX, for those who don’t know, stands not only for the Australian Stock Exchange, but also the Active Smart X-over, [...]
Microsoft’s Head Of Sales Blames Social Media site for Low Online Ad Prices
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Keith Lorizio head of Microsoft’s US sales has said that Facebook and other social networks are driving down the price of online ads, particularly on a Cost Per 1000 impressions basis. Social networks generally have high user usage and therefore a much larger number of page views to regular sites. These social media sites have [...]
Australian Businesses Using Social Media to gain new Customers and Clients
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Social networking has proven its success around the world in being a useful marketing tool for businesses and organisations. Australian internet users are also some of the highest users of social meida – we actually top the ranks globally in time spent on social media sites at around 8 hours per month for an average [...]
When will we see this sort of Social Media advertising in Australia?
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I received a tip recently from John Oates, Project Manager, Vayner Media in the US. On July 1st, the start of NBA free agency, The Nets’ launched a 225 x 95 foot painted wall at the corner of 34th & 8th in NYC, just a few blocks from New York Penn Station, and more notably, [...]
Ultimate Social Media Demographic Statistics
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I have found some very interesting data showing the demographical statistics of several social media sites including: Twitter, Facebook, StumbleUpon, Digg,Reddit, LinkedIn, MySpace, and Ning. The below infograph shows demographic data across these sites measuring: user age, gender, income level, and education level. Each dot on the graph represents 1% One area i have noticed [...]
Apple iAd Advertising Network
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With the upgrades iOS 4 Apple has created their own advertising platform to the iPod Touch, iPhone and iPad products. The iAd platform uses rich media ads such as text, video, audio, games, maps, and more to interact with users. Apple sells, hosts, and serves the ads with developers receiving 60 percent of the advertising [...]
My name is David Cowling and I am the Founder and Chief Editor of Social Media News AUS and I also run my own 
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