We have just reported that Facebook has filed their IPO. According to the SEC filing, Facebook has given us some new stats, which I’ll summarise: Facebook now has 845 million users signed up to the site – on track to 1 billion users this year?  483 million daily active users 2.7 billion Likes and Comments [...]

It has finally happened – Facebook has filed with the US Securities and Exchange Commission (SEC) to raise $5 billion USD. In the process many of Facebook’s employees will be able to sell their own shares in the company – as a result many will become millionaires. This is a conservative IPO for Facebook as [...]

Since writing the Phony Facebooking article I have been bombarded with specific examples of what people really don’t want you to share on Facebook. Whilst I’ve already covered Directed Posts, passive aggressive statuses and inappropriate over-sharing. Here are the Top Five social-networking behaviours that make you wish there was a ‘Dislike’ button. 1. Muscle cars as [...]

In what is set to transform how our Facebook profiles look – Facebook has revealed 60 new developer partners whom have built lifestyle Facebook applications. We reported previously about a limited number of Lifestlye apps currently available, we are now going to see social developers worldwide want to integrate their products into the Timeline profile [...]

Paul Borrud has been the man in charge of leading the sales effort for Facebook in Australia and New Zealand since 2009. However, Mr Borrud has resigned from his post at Facebook, looking to spend more time with his family and personal quests. Originally Paul worked at Facebook for over 6 years and relocated from San [...]

Facebook has updated their homepage (and also logout page) with a new style to promote the Timeline profile layout. Specifically, Facebook has emedded the promotional Timeline video on the homepage, and also a link to information on the new profile design. This is a rather ‘personal’ video, Facebook knows there is a big 2012 ahead [...]

Facebook has launched a new feature where you can listen to music (live) with your Facebook friends. This needs to be done by a Facebook music service application, eg Spotify, Rdio and plenty others. To listen to music with a friend, open up your Chat and look for the music symbol – this shows people [...]

According to a study by iCrossing – Digital Marketing Agency in the UK, they have estimated the continued growth of Facebook user numbers. According to their study and the continued linear growth of Facebook users – it is expected Facebook will reach 1 Billion users/members by August 2012. Here is the chart they have put [...]

It scares me. As a journo, I find, the best place to source information is on Facebook.  Even if I’m interviewing an Olympic athlete, first I’ll ‘Fresearch’. Where else will you find out how much they loathe Nickelback or think Shane Warne should be PM. These are some of the better admissions I’ve come across.  Some things your 478 nearest and dearest FB buddies [...]

Instagram has made some improvements in the way photos are posted from the App to your Facebook profile/ timeline. Previously Instagram would post a small thumbnail size photo to your Facebook profile, with a link to view the image on Instagram. This process has changed. Now when you post an Instagram photo to your timeline, [...]

Facebook Video – Mark Zuckerberg LOL

Facebook will from January 2012 start showing Sponsored Stores in users’ Newsfeeds. The stories will be marked as sponsored so there is no illusion as to what they are. On various tech blogs there does seem to be some negative comment about Facebook’s move to do this. But we really need to look at the [...]

Facebook have now updated their iOS iPhone application to support the new Timeline profile layout. Timeline is not yet available for the iPad application, but this is coming shortly. The Timeline profile layout on the iPhone really does look fantastic, check it out for yourself. Around 57 million people use the Facebook iPhone application on [...]

Facebook announced this week that 
they would be providing a new way for US or Canadian members of the site to find help for friends that they suspect may be thinking of ending their lives. It works like this, you see a comment or status update that a friend has made that causes you concern. [...]

The new Facebook Timeline profile layout is now here and available for Australian users. We are still playing around with it and will have some more info for you soon. In the meantime here are the steps to active Timeline on your profile: 1. Login to Facebook 2. Goto http://www.facebook.com/about/timeline 3. Click ‘Get Timeline’ in [...]

There is speculation that Facebook may be looking to introduce some form of ads into the mobile version of their site early next year. Currently Google and Apple lead the way in mobile display advertising, with smaller stakes to Millennial Media, Yahoo and Microsoft. With Facebook’s huge reach and high mobile usage (around 350 million [...]