Whilst we haven’t heard much from Apple on the iAD advertising platform lately – if you use international applications on your iPhone in Australia you will notice some of then now have iAD’s. I noticed Echofon (Twitter client), has put ads at the top of the screen near the search button – possibly getting people [...]

Google’s Admob have released their May Mobile metrics report giving the latest information on mobile operating system market shares. The main fight is between Apple’s iOS and Google’s Android operating systems. Apple is the clear leader at the moment but Android is making some significant gains. In terms of mobile ad requests, Apple is leading [...]

More details have emerged about Google’s acquisition of the mobile advertising network AdMob. We aleady know the Google purchased Admob for US$750 million in stock and cash – but what was the exact split? The US Securities and Exchange Commission (SEC) have released details that Google sold $530 million in stock, indicating that Admob investors [...]