Category: Search Engines
Google – 94% of Australian Web Searches
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I was having a look over at Statcounter.com recently and specifically their public reporting tool gs.statcounter.com. This tool lets you see search engine, browser, mobile search stats etc for almost every country in the world. What has always been interesting is seeing the strength of the Google brand in Australia and how basically everyone uses [...]
Web Directories are Finished!
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In the old days of SEO, getting links from Web Directories was standard practice for building incoming links to your website. Often Google and other search engines would rank these links and pass the pagerank through to your website, thus increasing your domain authority and ranking. But Google has cracked down on sites offering Paid [...]
Understanding your Search Engine Ranking
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One area that I focus a lot of time to (on this site and others) is SEO and my overall search engine ranking. I really do believe search engine marketing and social media marketing go hand in hand with each other. Analyse your websites SEO and look at the following 7 critical points to SEO [...]
Search Engine Market Share – July/August 2011
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It’s been a little while since we looked at the Search Engine market shares in Australia. We reported some figures in April and wanted to check now and see if there has been any movement. According to the gs.statcounter website these are the Australian market share figures for July 2011: Google – 94.02% Bing - 3.87% Yahoo [...]
Google +1 Button rolled out to Google Australia
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Hi All – just a quick note to let you know Google has rolled out the Google +1 button to their Australian search engine. The Google +1 button will now show for all users who are logged into their Google Account and running a search on google.com.au Why not go and run a search for [...]
3 fundamental SEO tips
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If you want to get any sort of traffic from the Search Engines, knowing how they work is extremely important. Sometimes we get too consumed in the finer details we forget about the basics. Here are 3 fundamental and simple SEO tips you should take note of: 1. Relevancy If you talk about a particular [...]
Bing upgrades Webmaster Tools
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Bing has upgraded their Webmaster Tools site with a number of enhancements for site owners to take advantage of. If you are not aware – Bing has their on Webmaster Tool site in which website owners can submit an XML sitemap and check our particular search engines stats for their site index in Bing, and [...]
Google Mobile Search localising with Google Places
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Google has rolled out some updates to its Mobile Search platform in Australia, now taking advantage of localising user content and prominent positioning of Google Places. Australia, USA and many countries now have an updated Google Mobile site with simple navigation for accessing Google Places. Look at the below screenshot on Google.com.au showing my location [...]
Search Engine Tips
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If you want to maximise the traffic coming from Search Engines like Google, Bing & Yahoo have a look at these tips we have put together to improve your website search engine rankings. You may think you are following standard SEO best practices, but there may be more things you can do to get some [...]
Using Internal Linking & Keywords to Boost Page SEO
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The other day I did a post on Link Building Strategies for your blog – both internal and external techniques to boost your blogs SEO. Today I am going to look at 2 specific internal strategies to improve the SEO for selected pages on your blog: 1. Internal Linking 2. Keyword placement Internal Linking One [...]
Link Building Strategies for your Blog
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Today I am going to look at various internal and external link building strategies to maximise the SEO of your Blog. SEO is my number 1 marketing strategy and I get a large amount of organic traffic from Search Engines – but I still want to improve this further and am always looking for ways [...]
Mobile Search Market Share Statistics, April 2011 – Australia
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Today let’s have a look at the Mobile Search Market share amongst the leading Search Engines being used in Australia. The 3 main search engines used in Australia are (obviously): – Google – Bing – Yahoo Here is a graph showing the current market shares: As you can see Google has over 99% of the [...]
Search Engine Market Share Statistics, April 2011 – Australia
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We have had a look at the Search Engine Market shares in Australia for April 2011. The main players in the Search space in Australia are: – Google – Bing – Yahoo As I’m sure you already knew! What is interesting though is Google’s penetration into the market still remains far far ahead of any [...]
Yahoo to release Instant Search Feature
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Yahoo is looking to rollout a new Instant Search Feature similar to Google Instant Search – called Yahoo Search Direct. Search Direct will show you the latest trending topics on the internet, and also pre-fill the search form to predict and displaying common search queries. The product is currently in Beta and can be accessed [...]
The Future of SEO is Social Even Google Agrees!
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Search Engines like Google and Bing have been taking into account social shares for the past year or so, just lately Google has stepped things up with their new Social Graph. Check out this announcement by Gary Vaynerchuk as he ‘blows the lid on Social ROI’ and the idea that many businesses just won’t get [...]
Google’s Algorithmic Farmer Update Aims to Rank High Quality Unique Sites
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Google has recently rolled out the Google Farmer Update, a major improvement on Google’s secret ranking algorithm, aiming to better rank high quality websites on its search results pages and web index. Danny Sullivan of SearchEngineLand (a popular US Search Engine Blog) has named it as Google ‘Farmer’ update so that there will be a [...]
My name is David Cowling and I am the Founder and Chief Editor of Social Media News AUS and I also run my own 
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