Category: Search
Linking to Google Search Results Page for SEO
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A trend I have noticed lately is people linking to a Google Search Engine Results Page (SERP). But why? I have seen many high ranking sites and blogs doing this kind of linking and I am trying to understand why. Does linking to high quality sites improve your own SEO? I am under the proviso [...]
Bing upgrades Webmaster Tools
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Bing has upgraded their Webmaster Tools site with a number of enhancements for site owners to take advantage of. If you are not aware – Bing has their on Webmaster Tool site in which website owners can submit an XML sitemap and check our particular search engines stats for their site index in Bing, and [...]
Google Mobile Search localising with Google Places
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Google has rolled out some updates to its Mobile Search platform in Australia, now taking advantage of localising user content and prominent positioning of Google Places. Australia, USA and many countries now have an updated Google Mobile site with simple navigation for accessing Google Places. Look at the below screenshot on Google.com.au showing my location [...]
Mobile Search Market Share Statistics, April 2011 – Australia
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Today let’s have a look at the Mobile Search Market share amongst the leading Search Engines being used in Australia. The 3 main search engines used in Australia are (obviously): – Google – Bing – Yahoo Here is a graph showing the current market shares: As you can see Google has over 99% of the [...]
Search Engine Market Share Statistics, April 2011 – Australia
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We have had a look at the Search Engine Market shares in Australia for April 2011. The main players in the Search space in Australia are: – Google – Bing – Yahoo As I’m sure you already knew! What is interesting though is Google’s penetration into the market still remains far far ahead of any [...]
Google to Introduce +1 button, similar to Facebook Like Button
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Google is introducing a new Social Feature whereby users are able to mark their approval or a website, product or online property with a +1 mark. This feature by Google will be directly integrated into Google’s web search and Adwords. You will need to be logged into your Google Account/ Profile to take advantage of [...]
Yahoo to release Instant Search Feature
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Yahoo is looking to rollout a new Instant Search Feature similar to Google Instant Search – called Yahoo Search Direct. Search Direct will show you the latest trending topics on the internet, and also pre-fill the search form to predict and displaying common search queries. The product is currently in Beta and can be accessed [...]
Google’s Algorithmic Farmer Update Aims to Rank High Quality Unique Sites
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Google has recently rolled out the Google Farmer Update, a major improvement on Google’s secret ranking algorithm, aiming to better rank high quality websites on its search results pages and web index. Danny Sullivan of SearchEngineLand (a popular US Search Engine Blog) has named it as Google ‘Farmer’ update so that there will be a [...]
What is Google Social Search and why do I care?
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Google Social SearchThe latest news in the Google-sphere is that yesterday the global search giant announced their social search results will no longer be hidden at the bottom of the results page but will now be integrated with the normal results. But what does this really mean – does it spell a search revolution or is it a tad overrated?
Attack of the Google bomb
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There was a time not long ago when a Google search for “Holocaust” revealed top results indicating that it didn’t happen. In 1999, a search using the Google search engine for “more evil than Satan himself” would have led to the Microsoft homepage. Leading up to the Iraq war, an online hunt for “weapons of [...]
Australian Search Engine Market update October 2010
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Looking at the Search Engine market shares for October there really are not many surprises. Unlike the USA – Yahoo in Australia has never commanded much of the search queries generated whilst Google has been around. Even with the Yahoo7! partnership and limited TV advertising Yahoo receives this has not impacted their search market share [...]
Mobile Search Market Share, July 2010 [STATS]
Tweet![Mobile Search Market Share, July 2010 [STATS]](http://www.socialmedianews.com.au/wp-content/uploads/2010/07/mobile-search-market-share-google.png)
Pingdom.com has recently conducted a random study of mobile users and their searching behaviour. Google currently has 98.29% market share in mobile search. The shares by Yahoo and Bing in comparison are minimal. Apple devices are probably contributing to around half the Google traffic being generated. Here is the graph from Pingdom. Bing and Yahoo [...]
Google Mobile Search and Ads Growing Rapidly in 2010
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Not only has the volume of Google mobile search more than quintupled over the last two years, but the clickthrough rate for its click to call mobile ads are 6-8% better than ads on search without a number or URL associated with it according to Mike Steib, director of the new platforms at Google. Steib, [...]
Google acquires ITA Software for $700million USD, enhancing Travel Search
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Google has purchased ITA Software (www.itasoftware.com), a company known for its airfare search and pricing system QPX. The ITA Software is used by many US and international airlines. The acquisition was done in $700 million USD, cash. No stock purchase this time from Google. This is an area Google feels they have some ground to [...]
Mobile search growing
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With the abundance of cheap web enabled mobile phones now – businesses cannot ignore the power of mobile search. Currently mobile search only accounts for about 9% of all search queries (with the other 91% on the computer). RBC Capital Markets in the US have done a study showing that currently mobile search accounts for [...]
RUMOR: Google search to be replaced with Bing on iPhone
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There have been many rumors amongst tech news publishers that Bing will replace Google as the default search provider on the iPhone once OS4 is rolling out to devices globally. This is kind of expected especially considering that Google’s Android has been stealing market share from the iPhone over the last several months. Apple apparently [...]
My name is David Cowling and I am the Founder and Chief Editor of Social Media News AUS and I also run my own 
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