Category: SEO

Google Over-Optimisation Penalty

David Cowling | March 19, 2012 | Comments (0)

Searching the web we often find many websites that rank high on the first page, but do not offer the content and quality we are looking for. These websites may be totally ‘white-hat’ and not doing anything wrong in the eyes of the search engines – they are just so well Search Engine Optimised they [...]

SEO – White Hat – Grey Hat – Black Hat

David Cowling | February 7, 2012 | Comments (7)

In the SEO world, you may often hear the terms: White Hat Grey Hat Black Hat But what exactly does this mean? White Hat SEO White Hat SEO refers to legitimate and ‘proper’ ways to search engine optomise your website. This is ethical SEO and utilises tactics allowed by the search engines such as: Internal [...]

SEOMoz Toolbar Login Popup

David Cowling | January 24, 2012 | Comments (0)

I am getting this Login popup prompt from the Moz Toolbar. Specifically being requested by http://lsapi.seomoz.com I am not sure why this is happening and I never actually signed up to SEOMoz, just downloaded the toolbar. If anyone knows how to fix this please do let me know. The SEO Moz toolbar is a fully [...]

Google Panda SEO

David Cowling | January 11, 2012 | Comments (2)

Over the second half of 2011, Google rolled out many Panda updates to their search algorithms – dramatically changing the search engine rankings for many web sites around the world. Google Panda was aimed at removing the prominence of low quality websites from Google search. In conjunction with traditional SEO metrics, Google is now looking [...]

High-Level SEO Summary

David Cowling | December 14, 2011 | Comments (1)

On this blog we often talk about SEO, and how social media and search engine optimisation can work together. In the past we have discussed several interesting SEO topics, such as: SEO Summary Social Media SEO SEO Principals 2011 Link Building Strategies We also have a fairly comprehensive SEO archive with more articles. Today we [...]

Blekko – Yahoo! Site Explorer Alternative

David Cowling | December 12, 2011 | Comments (4)

A couple of weeks ago, Yahoo shut down their Yahoo! Site Explorer tool. This tool was a legacy Yahoo product used by web developers and SEO professionals to check a websites backlinks. In fact many people really enjoyed using this tool and surely provided Yahoo some useful search data. But no, Yahoo has now shut [...]

Understanding your Search Engine Ranking

David Cowling | December 7, 2011 | Comments (0)

One area that I focus a lot of time to (on this site and others) is SEO and my overall search engine ranking. I really do believe search engine marketing and social media marketing go hand in hand with each other. Analyse your websites SEO and look at the following 7 critical points to SEO [...]

Google Plus SEO

David Cowling | November 21, 2011 | Comments (0)

Want to expand your understanding of Google Plus SEO? This article will summarise the main SEO points you should consider with your Google Plus profile – both personal and business pages. 1. Use your correct name on your account as this will show your profile when people Google Search your name. 2. The Introduction section [...]

Google Plus Profile & Page SEO

David Cowling | November 18, 2011 | Comments (1)

Would you like to learn how to Search Engine Optmise your Google Plus profile, and also Google+ Business Page? By studying the data and mega tag information of your Google Plus profile and Business Page, there are a number of interesting conclusions we come to. The below points work for both a personal profile and [...]

SEO Principals 2011

David Cowling | October 25, 2011 | Comments (0)

The world of Search Engine Optimisation (SEO) is ever changing. Today I wanted to highlight some of the most important aspects you should be paying attention to in your SEO work. There are a number of areas of importance: 1. Utilising all search engines available 2. Promoting your product/ landing pages 3. Building Links and [...]

Google PageRank stopped working in SEO Quake?

David Cowling | October 18, 2011 | Comments (0)

If you are an active web-marketer or digital media professional, when surfing the web you probably want some detailed metrics about the sites you are visiting on the fly – particularly information on how popular/established the websites are. Metrics you may find useful could include: – Google PageRank – Alexa Rank – Yahoo Link count [...]

LinkedIn SEO

David Cowling | October 4, 2011 | Comments (1)

I was having a look at how to use LinkedIn more and more for SEO purposes and connecting with the right people in your industry/ location. LinkedIn is without a doubt the best business Social Networking website. Google Plus also does seem to be doing a decent job, but LinkedIn functionality and user numbers are [...]

Social Media sharing impacts Search Ranking

David Cowling | September 13, 2011 | Comments (0)

Ok, so this may not be new news to you that Social Media sharing impacts how a URL ranks in search engines. I was checking my rankings in Google today and wanted to make sure I was still ranking for previous keywords I noted down. One particular keyword search I’m interested in is: Social Media [...]

SMO or SEO – Which one is more effective for small businesses

Guest Blogger | August 1, 2011 | Comments (0)

Social Media Optimization or SMO is a term that is being used repetitively these days even though many people still do not know the meanings or more importantly, the enormous scope of Social Media Marketing. The idea behind SMO is the same that worked behind SEO and that is to generate more and more traffic, [...]