1. Stay professional If you are using SM post for business purposes, keep things professional in the way you share your post. Always keep things relevant, business like but interesting, short and to the point. 2. Edit your post Correct syntax, spell check before posting, as any error on a sentence will reflect poorly on [...]

We’ve all heard the success stories of major brands using social media to create a massive presence online and real customer loyalty. However, what gets reported are predominantly US based case studies. From time to time though, it’s good to look a little closer to home, and for those of us in the rest of [...]

Hands up if you think Social Media has totally taken over our way of life? There is a tool for almost everything out there. An awesome example is shown below that my friend posted: It rings true… for me anyway.  It seems that people display and communicate their every move through the use of Social [...]

So you have been tasked to create a Social Media Plan for your company, business or client – but where do you start? I will outline a very simple process I run through every time I am looking to create a social media plan for a new business or product: 1. Research Before you even [...]

I got a tip from Justin Toladro at lifeinsurancefinder.com.au about a neat video infograph they did showing you how different social networks deal with your account when you die. This is probably not something you have considered before but it’s important to understand how this information is deal with. You can see the full graphic [...]

The University of Newcastle is holding a free webinar today covering online marketing, email marketing, attracting new website visitors and social media. Start time: 12:30pm (AEST) End: 12:45pm Webinar Link: http://www.gradschool.com.au/are-you-keeping-up.html This webinar gives an introduction to the full E-Business Marketing course being offered. More details: http://bit.ly/tHOQpP

University of Newcastle – 6 Week Online e-Business Marketing Course Conducting business online has never been so important, and people working in the online industry need to keep their skills and understanding up-to-date with the latest industry practices and guidelines. However, finding the time to undertake additional studies in conjunction with a busy work and [...]

Do you know what your customers are saying about your business and products? Fact is there may already be many people talking about your business on Social Networks and websites without your knowledge. Before you purchase a product or service, do you go online and look for peer reviews? I do. Therefore, it’s important to [...]

This is a great video on how viral expansion of Social Media sites can generate huge money for the respective companies and shareholders. If you have a website these days, with lots of users coming back time and time again, just the user numbers alone (ie data) make this a valuable web property.

I asked myself this question last night: What is the best way to integrate social media into my lifestyle? What a bizarre question you may think this is, but in fact more people are talking about this than you may realise. If you run your own business, or have social media responsibilities in your current [...]

We had a busy 2011, reporting the news and compiling our social media statistics. As a result we have compiled an infograph showing the growth of each major social network over 2011. Table below shows Unique Australian Visitors to the site per month, users numbers reported by a reputable source, or an average of the [...]

It has been a long running concern for education bodies, how to monitor the use of social media in schools.  Now, the tables have turned, with former Sheldon College employee, teacher Clint Acworth accused of fraudulent Facebooking. In what reads like a Hollywood script, it is alleged Clint Acworth created an online life so removed [...]

Well today is my birthday, 26, feeling oldddd. Well no, not really. Must enjoy the rest of my 20s whilst I still can. I was looking around at various topics of Social Media and Birthdays, didn’t find much besides a whole load of celebrities getting birthday greetings on Twitter, Facebook etc. So, that’s that. Back [...]

This is a great video from entrepreneur Sean Parker discussing Facebook, Spotify, Gowalla and may other of his tech interests and investments at LeWeb, Paris 2011. Sean Parker and also VC Shervin Pishevar go on to discuss about starting new businesses, and how tech industry can transform the music industry. For example in the last [...]

How do you build your Social Media Credibility? In the social media world you need to stand out, you need to build your credibility in this space so you become a respected and trusted identity. But how can we do this? 1. Honesty Be honest with about your social media status updates. If you have [...]

Social media has been embraced by millions of companies around the world. But amongst the digital converts there are a number who actively avoid, and fear, engagement with social media for a number of different reasons. Sometimes these fears are unfounded and other times they are not. Fear number 1 : People ‘might’ say bad [...]