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Facebook Tweaks Desktop & Mobile Newsfeed To Surface Higher Quality Content

on December 4, 2013 | Facebook | Comments (2)

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Facebook has made a change to their newsfeed algorithms to help surface more quality and interesting content to it’s users – such as news stories, and less ‘cheesy’ content, like memes.

The change will take effect on both desktop and mobile versions of Facebook.

Facebook Engineers Varun Kacholia and Minwen went on to say that average referral traffic from Facebook to media sites has increased by over 170% – almost tripled – in the past year.

Why are we doing this? ”Our surveys show that on average people prefer links to high quality articles about current events, their favorite sports team or shared interests, to the latest meme. Starting soon, we’ll be doing a better job of distinguishing between a high quality article on a website versus a meme photo hosted somewhere other than Facebook when people click on those stories on mobile. This means that high quality articles you or others read may show up a bit more prominently in your News Feed, and meme photos may show up a bit less prominently.”

In addition to this change Facebook will also surface similar articles you are reading and clicking on, in an effort to further understand the type of content and stories you go searching for.

Facebook will also be ‘bumping’ up stories that you and your friends are commenting on. As often you may comment on a story but then it is lots in your newsfeed. Facebook will now bump up these articles again so you can keep track of the discussion more easily. For sometime their mobile apps have had a ‘Follow Post’ button which also notifies you when a status or thread is updated.


David Cowling : Editor and Founder of SocialMediaNews.com.au. I also run a Social Media Agency where I do consulting work and another blog dedicated to Instagram news. Connect with me: Twitter | LinkedIn | Google + or contact me here. Alternatively, you can send me an email at david@socialmedianews.com.au

  • Lorraine Swart

    OH MY this is huge and totally going to destroy many small businesses using Facebook. I’m particularly interested in how Facebook can charge “pages” for getting new likers using Facebook adverts, then charge them AGAIN for being able to promote to their fans!

  • Lorraine Swart

    OH MY this is huge and totally going to destroy many small businesses using Facebook. I’m particularly interested in how Facebook can charge “pages” for getting new likers using Facebook adverts, then charge them AGAIN for being able to promote to their fans!











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