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New Tourism Australia Ad is a Hit on Social Media

on June 7, 2010 | Comments (0)
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The newly launched Tourism Australia TV spot has been a hit and miss with industry folk. Some local critics have gone as far as calling it “embarrassing”.

But the social media community have shed a positive light on the campaign. In the first week, overseas markets has been supportive with research completed by Webtrends showing that 70% of chit chat over social media has been positive vs 30% being negative with the ad being described as “horrendous” and “embarrassing”.

I decided to run a search for #tourismaustralia on Twitter myself. This is what the search results looked like:

Screen shot 2010 06 07 at 1.18.48 PM 201x300 New Tourism Australia Ad is a Hit on Social MediaHmmmm. What’s next?


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David Cowling : Editor and Founder of SocialMediaNews.com.au. I also run a Social Media Agency where I do consulting work and my boutique Social Media Advisory Service. Connect with me: Twitter | LinkedIn | Google + or contact me here. Would you like us to post your blog, article or case study? Simply fill out this form.