Pinterest Statistics Australia

on February 21, 2012 | Pinterest | Comments (3)

With so much talk about Pinterest lately, I thought it would be a good idea to compile the Pinterest statistics for Australian users.

Pinterest in Australia – February 2012

  • Unique Australian Visitors (UAVs) to the site – 160,000 per month
  • Page Views – 8.9 million per month
  • Total Visits – 970,000 per month
  • Average Time on site – 14 minutes 20 seconds
  • Audience – 57% female, 43% male

We will also add Pinterest stats to our monthly social media statistics from now on.

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Stats courtesy Google Adplanner tool.

David Cowling : Editor and Founder of I also run a Social Media Agency where I do consulting work and my boutique Social Media Advisory Service. Connect with me: Twitter | LinkedIn | Google + or contact me here. Alternatively, you can send me an email at

  • James Norquay

    Hi Mate,

    Where did you get this data from?

    Was it from a US tool such as compete?

    Kind Regards.

    James Norquay

  • David Cowling

    Hi James,

    I used the Google AdPlanner tool, which is more accurate for Australian sites than Compete.

    I wouldn't use Compete for measuring social media statistics in Australia.

    In my opinion the AdPlanner tool will be the most accurate measurement we have so far.



  • Bethany Brightmore

    It’s interesting to watch the stats of new social media platforms, especially when the concept seems so simple yet extremely effective and addictive. I’m curious to know if it’s going to work for different types of companies, like corporate brands and companies. The future will tell!

    We wrote an article about Pinterest as well including some other interesting stats.