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Social Media Growth Australia – 2011 [INFOGRAPH]



We had a busy 2011, reporting the news and compiling our social media statistics.

As a result we have compiled an infograph showing the growth of each major social network over 2011.

Social media growth australia 2011 Social Media Growth Australia   2011 [INFOGRAPH]Table below shows Unique Australian Visitors to the site per month, users numbers reported by a reputable source, or an average of the 2.

January February March April May
Facebook 9,800,000 9,800,000 9,800,000 10,000,000 10,200,000
YouTube 6,700,000 6,400,000 6,100,000 10,000,000 9,800,000
Blogspot 2,200,000 2,300,000 2,400,000 4,500,000 4,600,000
Twitter 1,000,000 1,050,000 1,100,000 2,000,000 1,800,000
WordPress 920,000 1,000,000 1,100,000 2,400,000 2,200,000
LinkedIn 760,000 850,000 1,000,000 1,800,000 1,800,000
MySpace 630,000 560,000 510,000 1,100,000 1,000,000
Flickr 630,000 650,000 680,000 1,500,000 1,500,000
Tumblr 350,000 365,000 380,000 820,000 930,000
Google Plus - - - - -
Digg 110,000 105,000 100,000 200,000 200,000
StumbleUpon 94,000 93,500 93,000 170,000 150,000
Reddit 57,000 57,000 57,000 100,000 100,000
Delicious 52,000 47,000 43,000 68,000 69,000
June July August September
Facebook 10,400,000 10,436,860 10,528,220 10,628,600
YouTube 9,900,000 9,800,000 10,000,000 9,900,000
Blogspot 5,600,000 4,600,000 4,700,000 4,600,000
Twitter 1,900,000 1,900,000 1,800,000 1,600,000
WordPress 2,300,000 2,100,000 2,000,000 2,000,000
LinkedIn 2,000,000 2,000,000 2,000,000 1,800,000
MySpace 1,000,000 930,000 920,000 930,000
Flickr 1,500,000 1,500,000 1,300,000 1,300,000
Tumblr 900,000 1,500,000 1,000,000 1,000,000
Google Plus - - 362,500 450,000
Digg 160,000 140,000 100,000 100,000
StumbleUpon 150,000 150,000 150,000 150,000
Reddit 100,000 100,000 100,000 100,000
Delicious 76,000 59,000 43,000 47,000
October November December
Facebook 10,659,580 11,100,000 11,200,000
YouTube 10,000,000 11,000,000 11,000,000
Blogspot 4,100,000 3,800,000 3,500,000
Twitter 1,800,000 1,800,000 1,800,000
WordPress 1,800,000 1,600,000 1,600,000
LinkedIn 2,200,000 2,000,000 2,000,000
MySpace 620,000 560,000 560,000
Flickr 1,100,000 1,100,000 1,000,000
Tumblr 1,000,000 1,000,000 1,000,000
Google Plus 502,272 540,000 570,000
Digg 93,000 92,000 83,000
StumbleUpon 150,000 150,000 150,000
Reddit 160,000 160,000 160,000
Delicious 69,000 48,000 48,000


Microsoft Excel Chart showing growth/ change

graph social media australia growth 2011 Social Media Growth Australia   2011 [INFOGRAPH]* Note -  for this chart all social networks are tallying Unique Australian Visitors except for Facebook and Google Plus which is an average of Unique Australian visitor numbers and User Numbers reported by the respective sites.

Biggest Winners – 2011

Facebook – growth and engagement continues to rise.

Twitter and LinkedIn have almost doubled their user numbers.

Video is exploding, YouTube increases it’s audience by 4 million Australians visiting their site every month.

Blogging is becoming mainstream – WordPress and Blogspot (Blogger) report considerable increases.

Reddit has capialised no doubt from users moving across from Digg. Australian traffic to Reddit increased 3 fold during 2011.

Photo social networks are still popular with Flickr and Tumblr also reporting significant increases.

Biggest Losers – 2011

Digg visits dropped by 60,000. Site redesign has impacted long time/ original users.

MySpace continues its slow decline and this is expected to continue over 2012.

Social Networks to watch

Google Plus has over 500,000 Australians signed up to the site by my estimates. How many of these users are active? how will Google drive engagement and more users?

Facebook growth is still expected to increase. Many are speculating Facebook will reach 1 billion users globally in 2012.

With the popularity of video, YouTube will no doubt see further increases in 2012.

Infographic by Erica Hardwick at www.digitalglitter.net



Stats source: Google Adplanner Tool, Checkfacebook.com, Facebook Ad tool

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Category: Australia, Social Media

David Cowling : Editor and Founder of SocialMediaNews.com.au. I also run a Social Media Agency where I do consulting work and my boutique Social Media Advisory Service. Connect with me: Twitter | LinkedIn | Google + or contact me here. Alternatively, you can send me an email at david@socialmedianews.com.au

  • Phillip

    Great info, thanks for putting this together

  • http://www.darwinseo.com.au Darwin SEO

    Excellent stats David. Looking forward to following progress in 2012.

  • http://justlivingaus.com/ Tony Robertson

    Wonderful resource and valuable research. As a middle aged social networking fan I find myself "out on the edge" among peers and better contected online with the generations below mine. Have followed up your networks David and look forward to some great conversations.

  • http://www.experttrafficgurus.com Katherine Minett

    Great article, well done. These stats prove why business owners must be marketing themselves throughout the major social media platforms. And it's why I'm in business helping people to do just that.
    Thanks
    Katherine
    Expert traffic Gurus

  • http://www.letstalkbusiness.nsw.gov.au Anna-Greta Pearl

    Excellent editorial as always, David!. Very impressed with the infographic.

  • Meryl

    This is so very useful. Thanks for posting this, with only a tweet for payment. Much appreciated.