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Social Media Statistics Australia – April 2012

on April 30, 2012 | Australia | Comments (5)

australia flag big Social Media Statistics Australia   April 2012Today we again report our monthly social media statistics showing the most popular social networks in Australia.

We see a continuous trend of new social networks such as Instagram and Pinterest growing fast, while the main players remain relatively steady. There is still much hype about Google+ and we have some updated numbers for the Australian market (based on international figures released by Google).

One point we are trying to get more accurate data on is the number of active users a social network has. Facebook recently said they now have 901 million active users so where possible we want to give the number of active users a social network has instead of just total user numbers.

If we can’t get actual user numbers or active users we get the number of Unique Australian Visitors to the site per month (UAVs). This basically tells us the number of Australian users visiting a particular social network over the last month which is handy in measuring trends and growth.

Social Media Statistics Australia – April 2012

1. Facebook - 10,988,140 Australian users/accounts (up 98,180) – 13 million UAVs according to Google Adplanner. The difference between the user numbers and UAVs may be users logging in from multiple locations – home, work, school etc.
2. YouTube – 11,000,000 UAVs (up 1,000,000)
3. Blogspot – 4,000,000 (steady)
4. LinkedIn – 2,100,000 (steady)
5. Twitter – 1,800,000 (up 200,000)
6. WordPress.com – 1,800,000 (up 200,000)
7. Tumblr – 1,200,000 (up 100,000)
8. Google Plus – 1,100,000 approx active users  (Estimated calculation below)
9. Flickr – 920,000 (up 80,000)
10. Pinterest - 470,000 (up 120,000)
11. MySpace – 460,000 (down 10,000)
12. Instagram – 252,000 (up 42,000)
13. StumbleUpon – 150,000 (up 40,000)
14. Reddit – 140,000 (up 10,000)
15. Digg – 77,000 (down 8,000)
16. Foursquare – 63,000 (up 10,000)
17. Delicious – 43,000 (up 7,000)

Google Plus Estimation

Google has said 170 million people have now upgraded to Google+ and we estimate there are around 2.2 million Australian accounts. But the key figure we want to know with this number is how many are active users? Twitter recently got to 500 million accounts but only 140 million are active (28% of accounts are active). With Google+ in Australia we have estimated half of the 2.2 million account are active. There are absolutely no other Australian stats for Google+ so this is what we will estimate for now. I welcome any thoughts or comments on this point.

Other Noticeable Changes for April 2012

  • Pinterest sees significant rise in visitors overtaking MySpace
  • Instagram also has a noticeable rise in website visitors
  • Social Bookmarking is getting a comeback? Reddit, StumbleUpon and Delicious rise
  • Location services still growing with Foursquare increasing
  • Top 5 social networks remain relatively steady
  • Blogging is still big in Australia with million of us reading or writing on blogs

You can see our report for March if you want to check last months numbers. Do also have a look at our summary of social media growth in Australia over 2011 in our 2011 Annual Social Media report.  You can also view our whole archive of Social Media Statistics.

Feel free to source our stats on your site if you attribute us with a link back to this page, or our homepage – as per our Creative Commons License CC BY-ND 3.0.

Stats courtesy: Google DoubleClick Ad Planner tool, Facebook Self-Serve advertising tool and Checkfacebook.com. Figures correct as of 30/04/12.


David Cowling : Editor and Founder of SocialMediaNews.com.au. I also run a Social Media Agency where I do consulting work and my boutique Social Media Advisory Service. Connect with me: Twitter | LinkedIn | Google + or contact me here. Alternatively, you can send me an email at david@socialmedianews.com.au

  • http://www.socialdon.com Social Don

    Interesting research. In my point of view Facebook will be a great platform to follow over the next year or two because it spread and changes so quickly make it over to experience more about engaging with users and customers. I appreciate the fact that you contemplate your work rather than speed through it.

  • http://twitter.com/SilkCharm @SilkCharm

    Really important to note that this is web users. If you switch to app users, for example, via APIs, Twitter has over 4.2 million Australian users. Very limited use, to focus on web stats!

  • http://twitter.com/seolabaus @seolabaus

    Well done David! Fantastic statistics – definitely going to be handy for client projects. Cheers for compiling it all for me (and everyone else!).

  • http://www.acewebdesign.com.au/blog/2012/05/05/social-media-stats-infographic-april-2012/ Paul

    Hi there David, Great post. I created an infographic to represent it on my blog.

  • Chiti

    Thnks! for the stats!

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