AUSTRALIAN SOCIAL MEDIA STATISTICS  |  SOCIAL MEDIA AGENCY  |  SOCIAL MEDIA EVENTS  |  INSTAGRAM NEWS

Social Media Statistics Australia – December 2012

on January 1, 2013 | Australia | Comments (8)

australiaflagbig Social Media Statistics Australia   December 2012January 1, 2013 – a new year, a fresh start. Happy New Year to all.

To keep our stats moving along we will briefly report our latest social media statistics for Australia showing the most popular social networks over December 2012.

As the December/ January period in Australia is summer holidays we are seeing a slight shift in social media use – less business and more personal use.

We are now using data from reputable web analytics firms Quantcast and Comscore as they seem to have more accurate info than the Google Adplanner tool (which has been retired for non Google sites).

Every month we measure the stats in the following order of importance: 

1. Number of Active Australian users going to that particular social network each month.
2. Number of Unique Australian Visitors (UAVs) going to that social network each month
3.  Total Australian User numbers reported by that particular social network (not necessarily active users).

Social Media Statistics Australia – December 2012

1. Facebook – 11,808,360 (from 11,755,640) Australian users/accounts (up 52,720).
2. YouTube – 11,000,000 UAVs (steady)
3. Blogspot – 3,500,000 (steady)
4. Tumblr – 3,200,000 (up 100,000)
5. WordPress.com – 2,500,000 (down 500,000)
6. LinkedIn – 2,100,000 (down 400,000)
7. Twitter – 2,114,000 Active Australian Users (steady, see previous calculation).
8. Instagram - 1,175,000 Active Australian Users  (steady, see previous calculation).
9. Flickr – 820,000 (up 40,000)
10. Pinterest – 650,000 (up 20,000)
11. Google Plus – approx 377,500 (steady, see previous calculation).
12. MySpace – 340,000 (down 10,000)
13. Yelp – 220,000 (up 20,000)
14. Reddit – 150,000 (steady)
15. StumbleUpon – 100,000 (steady)
16. Foursquare – 55,000 (up 2,000)
17. Digg – 45,000 (down 5,000)
18. Delicious – 30,000 (steady)

* All figures above are UAVs unless otherwise stated. If figures unavailable, previous months figures are used.

Key Points to note:

  • Facebook is still growing in Australia, with around 52,000 people signing up in December.
  • LinkedIn has seen a significant drop in December. This is fairly standard from previous years as Australia goes on summer holidays and leaves work for the new year.
  • WordPress has also seen a drop in traffic, I suspect as business bloggers are again on holidays and not logging into their site or reading other wordpress.com blogs.
  • Tumblr on the other hand which is more of a visual and informal blog tool has seen an increase in users as we are on holidays and not in work mode but looking up content for fun.

Feel free to share and post our stats on your site – please note Creative Commons License CC BY-ND 3.0 in use.

Stats courtesy: Quantcast, Comscore, Google Ad Planner tool, Google Trends, Google Insights, Facebook Self-Serve advertising tool / Checkfacebook.com.
Figures correct as of 31/12/12.

 


Share This Article:

David Cowling : Editor and Founder of SocialMediaNews.com.au. I also run a Social Media Agency where I do consulting work and my boutique Social Media Advisory Service. Connect with me: Twitter | LinkedIn | Google + or contact me here. Alternatively, you can send me an email at david@socialmedianews.com.au

  • Adrian

    Will we see a yearly summary to see how social media has reacted to yearly events such as the Olympics and Australia Day etc? Also, the MySpace figures, are these taking into account the New MySpace too? I’m expecting LinkedIn visits be down due to seasonality but with a year on year overview it would be great to see this confirmed. Retailers saw a bumper December in online sales in the UK so it’d be great to see if product shares or business page likes increased over this period too in Australia.. I don’t know if these stats are even available though.

    Happy New Year Folks!

  • Adrian

    Will we see a yearly summary to see how social media has reacted to yearly events such as the Olympics and Australia Day etc? Also, the MySpace figures, are these taking into account the New MySpace too? I’m expecting LinkedIn visits be down due to seasonality but with a year on year overview it would be great to see this confirmed. Retailers saw a bumper December in online sales in the UK so it’d be great to see if product shares or business page likes increased over this period too in Australia.. I don’t know if these stats are even available though.

    Happy New Year Folks!

  • Social Media AOK

    Great stats again David. One thing that was pointed out to me was, where did Trip Advisor go? It was in Octobers stats at number 9, and then nothing in Nov/Dec?

  • Social Media AOK

    Great stats again David. One thing that was pointed out to me was, where did Trip Advisor go? It was in Octobers stats at number 9, and then nothing in Nov/Dec?

  • David Cowling

    A reader requested I add Trip Advisor in – then over a few months quite a few requested I remove it as it is not exactly a ‘social network’.

  • David Cowling

    A reader requested I add Trip Advisor in – then over a few months quite a few requested I remove it as it is not exactly a ‘social network’.

  • http://twitter.com/WebIPAustralia Web IP

    Great Stats. Very useful intelligence for enterprise and small business alike.

  • http://twitter.com/WebIPAustralia Web IP

    Great Stats. Very useful intelligence for enterprise and small business alike.

SPONSORS

Mobile Phone & Tablet Accessories






MONTHLY NEWSLETTER SIGN-UP