Social Media Statistics Australia – February 2013

on March 1, 2013 | Australia | Comments (0)


Today we report our Social Media Stats for February and as most of us are back at work, we see a couple noticeable increases across the board.

As always - The stats below represent the number of Australian users or unique Australian visitors to the site over February.

Feb 2013 Stats:

1. Facebook – 11,677,680 Australian users/accounts (down approx 106,780). We suspect this is Facebook’s further removing spam accounts, which they have again been doing over the past couple months. Could also be Facebook addicts deleting their account in the new year?
2. YouTube – 11,000,000 UAVs (steady)
3. Blogspot – 3,200,000 (down 200,000)
4. Tumblr – 2,800,000 (down 100,000)
5. – 2,650,000 (down 50,000)
6. LinkedIn – 2,400,000 (steady)
7. Twitter – 2,200,000 Active Australian Users (see calculation from last month)
8. Instagram – 1,101,667 Active Australian Users  (see calculation below)
9. Flickr – 850,000 (up 20,000)
10. Pinterest – 630,000 (down 30,000)
11. Google Plus – approx 340,000 (my estimation)
12. MySpace – 310,000 (down 10,000)
13. Yelp – 220,000 (steady)
14. Reddit – 160,000 (down 5,000)
15. StumbleUpon – 90,000 (down 10,000)
16. Foursquare – 53,000 (down 3,000)
17. Digg – 36,000 (down 5,000)
18. Delicious – 31,000 (down 2,000)

Instagram User Calculation based on Facebook Formulae

Facebook announced they have 1.06 billion active users.

Australia has 11,677,680 users / or 1.016% of the total user base.

Instagram recently announced they now have 100 million active users world wide. Therefore 1.016% of this equals 1,101,667 Australian users.

This is very much my estimation and if anyone can help further, please contact me.

Key Points to note:

  • There is not a lot of movement in these figures but it is still interesting to keep track of.
  • The main networks for reaching an audience in Australia are Facebook, YouTube, LinkedIn, Twitter and Blogging platforms (WordPress and Blogspot/Blogger).
  • Many of the smaller networks are getting forgotten over time.
  • Instagram is still fresh in Australia and experiencing steady growth. A trend we have noticed is that many new accounts are now private.

Like our monthly stats? Feel free to connect with me on LinkedIn.

You are welcome to share and post our stats on your site – please note Creative Commons License CC BY-ND 3.0

Stats courtesy: QuantcastComscoreGoogle Ad Planner tool, Google Trends, Facebook Self-Serve advertising toolVivid Social Research DivisionFigures correct as of 28/02/13.

David Correll : Editor and Founder of I also run a Social Media Agency where I do consulting work and Social Media Management. Connect with me: Twitter | LinkedIn | Facebook or contact me here. Alternatively, you can send me an email at


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