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Social Media Statistics Australia – January 2012

on February 1, 2012 | Australia | Comments (4)

Here is our monthly report showing the latest users numbers and statistics for the most popular social media sites in Australia.

As per previous reports, all the figures below are Unique Australian Visitors to the site (UAV’s), or an average between the UAV’s and user numbers reported by reputable sources.

Social Media Statistics Australia – January 2012

1. Facebook - 10,703,340 users (this number is actually down about 17,000 users. Is this a bug in Facebook advertisement tool?) – 13 million UAVs according to Google Adplanner – people logging into Facebook from home, school, work etc?
2. YouTube – 11,000,000 UAVs
3. Blogspot – 3,500,000
4. LinkedIn – 1,800,000
5. Twitter – 1,800,000
6. WordPress – 1,500,000
7. Google Plus – 1,200,000 users (Estimation* based on 90 million users globally)
8. Tumblr – 1,000,000
9. Flickr – 830,000
10. MySpace – 470,000
11. Instagram – 350,000
12. Reddit – 170,000
13. StumbleUpon – 140,000
14. Digg – 70,000
15. Delicious – 39,000

The biggest mover this month is Google Plus (mainly because Google have released stats on their social network). I am still wondering how active these Australian users are. No where near as much as Facebook or Twitter. Due to the popularity of Instagram we have added this photo social network to the list. Please contact us if you’d like any additional sites measured.

Feel free to check out our stats for December if you’d like to see last months report. Also do check out our Australian Social Media Report for the whole of 2011.

Want more stats? Visit our archive of Social Media Statistics. You can source our stats on your site if you attribute us with a link back to this page, or our homepage – as per our Creative Commons License CC BY-ND 3.0.

Stats courtesy: Google DoubleClick Ad Planner tool and Checkfacebook.com


David Cowling : Editor and Founder of SocialMediaNews.com.au. I also run a Social Media Agency where I do consulting work and my boutique Social Media Advisory Service. Connect with me: Twitter | LinkedIn | Google + or contact me here. Alternatively, you can send me an email at david@socialmedianews.com.au

  • http://www.matthewmurray.com.au Matt Murray

    Thanks for adding Instagram David, it will be interesting to watch their stats this year. Especially when they release an Android version!

  • http://www.socialmedianews.com.au David Cowling

    Yes, I hear time and time again people asking about an Android application for Instagram.

    It is in the works, so shouldn't be far away.

  • jimbo

    pintinterest ?? coming up at all

  • http://www.socialmedianews.com.au David Cowling

    Hi Jimbo,

    Will post the February stats on Wednesday including Pinterest

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