Social Media Statistics Australia – January 2015

on February 1, 2015 | Australia | Comments (0)

I hope everyone is having a good start to the year and enjoying summer. Today we post our first social media statistics report for 2015.

Typically over the summer holiday months in Australia we see users turn away from typical business social networking and we see more leisure based updates.

It’s quite simple to say that we that we log out of LinkedIn, and get on Facebook to post up our summer-time adventures.

Social Media Statistics Australia – January 2015

1. Facebook – 13,800,000 users (up 200,000)
2. YouTube – 13,500,000 UAVs
3. – 6,150,000
4. Tumblr – 4,800,000
5. Instagram – 4,000,000 Monthly Active Australian Users (Facebook/ Instagram data)
6. LinkedIn – 3,100,000
7. Blogspot – 2,900,000
8. Twitter – 2,791,300 Active Australian Users (see calculation)
9. TripAdvisor – 2,000,000
10. Tinder – 1,500,000 Australian users (my estimation)
11. Yelp – 1,500,000
12. Snapchat - 1,070,000 Active Australian Users (see calculation).
13. Flickr – 710,000
14. Pinterest – 355,000
15. Reddit – 170,000
16. MySpace – 125,000
17. Google Plus – approx 60,000 monthly active Australian users (my estimation *revised*)
18. StumbleUpon – 50,000
19. Foursquare/Swarm – 25,000
20. Digg – 18,000
21. Delicious – 16,000

(All figures represent the number of Unique Australian Visitors [UAVs] to that website over the monthly period unless otherwise stated).

Feel free to view our report for December to compare the figures with last month.

Key Points/ Commentary

  • Facebook grows 200,000 users as the summer holidays give new users plenty of time to talk about the site with people they know then sign-up.
  • LinkedIn continues to see a slight drop in users over the summer period as people have time off work.
  • Yelp and Tripadvisor see an increase in users as people go on holidays and enjoy the holidays visiting new places.
  • YouTube sees another slight increase.
  • Most other social networks remain steady.

Like our monthly stats? Feel free to connect with me on LinkedIn.

Contribute data – Do you have any of your own research from your work or social media agency than can help us with our Australian stats? Feel free to contact us and share your information.

Want to source our stats/ copy and paste them onto your website? Our work is licensed under Creative Commons License CC BY-ND 3.0.

You are welcome to copy and paste our stats, just include the following text and links at the start of your article:

Statistics compiled by for January 2015.

Stats courtesy: Vivid Social Research DivisionFigures correct as of 31/01/15.

David Correll : Editor and Founder of I also run a Social Media Agency where I do consulting work and Social Media Management. Connect with me: Twitter | LinkedIn | Facebook or contact me here. Alternatively, you can send me an email at


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