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Social Media Statistics Australia – July 2013

on August 1, 2013 | Australia | Comments (14)

australia240

It is the first day of the month and that means today we post our monthly report showing Social Media Growth in Australia over July 2013.

You can view last months report here if you want to see the figures for June.

July 2013 Stats:

(Please note all stats represent the Unique Australian Visitors to the site over July – except for Facebook which is the registered number of users).

1. Facebook – 13,000,000 Australian users/accounts (up 800,000 accounts).
2. YouTube – 11,500,000 UAVs (up 250,000)
3. WordPress.com – 3,150,000 (down 50,000)
4. Blogspot – 3,000,000 (up 50,000)
5. LinkedIn – 3,000,000 (up 100,000)
6. Tumblr – 2,500,000 (down 250,000)
7. Twitter - 2,167,849 Active Australian Users (see calculation from last month)
8. Instagram - 1,469,000 Active Australian Users (up 385,076 users)
9. Flickr – 850,000 (down 10,000)
10. TripAdvisor – 850,000 (up 25,000)
11. Pinterest – 550,000 (down 20,000)
12. MySpace – 260,000 (down 10,000)
13. Yelp – 220,000 (up 10,000)
14. Reddit – 175,000 (down 10,000)
15. Google Plus – approx 100,000 (my estimation *revised*)
16. StumbleUpon – 80,000 (down 10,000)
17. Foursquare – 51,000 (steady)
18. Digg – 33,000 (steady)
19. Delicious – 25,000 (steady)

Instagram Calculation

Facebook recently confirmed they now have 1,150,000,000 active monthly users.  In Australia there are 13,000,000 users – representing approx 1.1% of the total Facebook population.

Instagram has 130,000,000 active monthly users. If we take ~1.1% of this user base, this equates to 1,469,000 Australia users. This is my approximation.

Key Points to note:

  • Facebook has had another big jump this month. This may be Facebook tweaking their ads tool, however in their most recent earnings report they have reported an increase in users to 1.15 billion monthly active users.
  • Also worth considering is, how many 12 year old are there in Australia – turning 13, and how many of these ‘new users’ sign up to Facebook every year?
  • We have recalculated the Instagram numbers and they are close to 1.5 million Australian accounts. We haven’t been able to get Instagram user numbers for Australia anywhere else.
  • We are continuing to see smaller social networks lose users over time.

As always, if anyone can help with our stats or has some insights, please feel free to share them.

Like our monthly stats? Feel free to connect with me on LinkedIn.

You are welcome to share and post our stats on your site – simply link back to this page or the homepage of SocialMediaNews.com.auContent Licensed under Creative Commons License CC BY-ND 3.0.

Stats courtesy: QuantcastComscoreGoogle Ad Planner toolGoogle TrendsFacebook Self-Serve advertising toolVivid Social Research DivisionFigures correct as of 31/07/13.


David Cowling : Editor and Founder of SocialMediaNews.com.au. I also run a Social Media Agency where I do consulting work and another blog dedicated to Instagram news. Connect with me: Twitter | LinkedIn | Google + or contact me here. Alternatively, you can send me an email at david@socialmedianews.com.au

  • Thanks for the update it’s always great to see the latest for Australia only, and how we keep growing. Thanks David

    • David Cowling

      Thanks Gita, I’m happy to do it!

  • Thanks for the update it’s always great to see the latest for Australia only, and how we keep growing. Thanks David

    • David Cowling

      Thanks Gita, I’m happy to do it!

  • Trevor Young

    Always great to follow your monthly Aussie stats David, I find myself referring to them often in presentations etc. Quick one, I see often (not just here but elsewhere as well) that linkedIn has 3 million members in Australia, but LinkedIn recently came out and said they had 4 million?http://www.brw.com.au/p/business/million_members_places_counting_Igi7nirJjn6NfV7KexTv0H – Wondering whether I should be qualifying the 4M figure perhaps?

  • Trevor Young

    Always great to follow your monthly Aussie stats David, I find myself referring to them often in presentations etc. Quick one, I see often (not just here but elsewhere as well) that linkedIn has 3 million members in Australia, but LinkedIn recently came out and said they had 4 million?http://www.brw.com.au/p/business/million_members_places_counting_Igi7nirJjn6NfV7KexTv0H – Wondering whether I should be qualifying the 4M figure perhaps?

  • Krizia Anne Tascone

    Hi David,

    Curious to compare WA’s figures to other states in the country – Do you know where i could possibly locate this information?

    Thank you!

    • David Cowling

      Hello,

      According to Facebook’s ad tool – today there are 1,380,000 Australians from Western Australia on Facebook.

  • Krizia Anne Tascone

    Hi David,

    Curious to compare WA’s figures to other states in the country – Do you know where i could possibly locate this information?

    Thank you!

    • David Cowling

      Hello,

      According to Facebook’s ad tool – today there are 1,380,000 Australians from Western Australia on Facebook.











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