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Social Media Statistics Australia – June 2012

on July 1, 2012 | Australia | Comments (6)

It might be Sunday but today is the 1st of July and time to report our monthly Social Media Stats – looking at the most popular social networking sites in Australia.

To make these stats most useful we look at the number of Active Australia users on that particular social network. Some social networks release official figures in relation to their user numbers, but not all of these users are actually active (For example, LinkedIn in Australia said they reached 3 million Australian members – however 3 million Australian’s don’t go to the LinkedIn website every month. We obviously want to pick up on this discrepancy and report more accurate numbers to our readers). As social media watchers the most important figure is active users and the level of engagement.

So for the purpose of our monthly reports we look to show the stats in the following categories and in the following order of importance:

1. Number of active Australian users going to that particular social network each month
2. Number of unique Australian Visitors (UAVs) going to that social network each month
3. User numbers reported by that particular social network or reputable source.

Social Media Statistics Australia – June 2012

1. Facebook – 11,008,520 Australian users/accounts (up 40,400) – 13 million UAVs according to Google Adplanner. The difference between the user numbers and UAVs may be users logging in from multiple locations – home, work, school etc.
2. YouTube – 11,000,000 UAVs (steady)
3. Blogspot – 4,020,000 (down 10,000)
4. LinkedIn – 2,100,000 (down 100,000)
5. Twitter – 1,800,000 (steady)
6. WordPress.com – 1,600,000 (steady)
7. Tumblr – 1,200,000 (steady)
8.
Flickr – 900,000 (up 60,000)
9. TripAdvisor - 900,000 (new entry)
10. Pinterest - 620,000 (up 60,000)
11. MySpace – 470,000 (up 50,000)
12. Google Plus – 457,500 approx active users (up 126,164 – Estimated calculation below)
13. Instagram – 414,000 (down 9,000)
14. Reddit – 140,000 (steady)
15. StumbleUpon – 120,000 (down 30,000)
16. Digg – 83,000 (up 6,000)
17. Foursquare- 64,000 (up 7,000)
18. Delicious – 47,000 (up 11,000)

Google Plus Estimation

At the recent 2012 Google I/O conference, Google executives have told us their social network now has 150 million monthly active users. This is the first time Google has given us any indication on the number of active users on Google+.

In comparison, Facebook last reported they have 901 million monthly active users, with 11,008,520 being Australian users. This means the Australian user base accounts for about 1.22% of the global Facebook population.

Taking the same formula (1.22% of 150 million users) – the estimated number of active monthly Australian Google Plus users is around 1,830,000 users. As Google Plus is very US centric at the moment and most social media users in Australian don’t use Google Plus, I estimate the true figure of Australian Google Plus users is around 1/4 of the 1,830,000 – ie 457,500 users.

Other noticeable Changes for June 2012

  • Flickr has seen a noticeable rise in user numbers
  • Pinterest has also seen another rise this month
  • Instagram is slightly down, but this is only measuring traffic to their website. I am confident Instagram mobile app users is growing month on month, but unfortunately there is no way to get the number of Australian mobile users (if anyone can – please contact me). Also the increasing integration with Facebook is certain to be adding more users.
  • Myspace has seen a small rise in user numbers
  • Facebook advertising tool has reported a small rise in user numbers

It’s clear from these stats, photo specific social networks such Flickr, Pinterest and Instagram are each growing their user base consistently. These shows the shifts in content users are absorbing. We are seeing a further shift away from textual based updates to photo and video based updates.

You can view our report for May or whole archive of Social Media Statistics to see previous data.

Feel free to source our stats on your site- please note our content is under Creative Commons License CC BY-ND 3.0. Stats courtesy: Google DoubleClick Ad Planner tool, Facebook Self-Serve advertising tool and Checkfacebook.com. Figures correct as of 30/06/12.


David Cowling : Editor and Founder of SocialMediaNews.com.au. I also run a Social Media Agency where I do consulting work and another blog dedicated to Instagram news. Connect with me: Twitter | LinkedIn | Google + or contact me here. Alternatively, you can send me an email at david@socialmedianews.com.au

  • Hey David! Thanks for providing these monthly stats, I'm religiously checking the page every month for these. Question: why do you not include TripAdvisor in the mix? It comes in the Top 10 SM channels: 570k UAVs and 220k users for June. I think it's up there with the other "big boys" and deserves to be in the mix.

  • Hi Tatiana,

    Thanks for the suggestion.

    I have added TripAdvisor to the above stats – it slots in at No9 (equal with Flickr). Something to note – Australian's can visit both tripadvisor.com and tripadvisor.com.au, so I have gone to Google Adplanner and added both sites Unique visitors (users) (680K + 220K) to get to the total of 900,000 Australian users.

  • Thanks for pointing out the .com and .com.au – suppose Facebook and Twitter make it a lot more simple with keeping it under one global domain. Thanks for adding the TripAdvisor data, didn't expect it to be up so high, but glad I keep pointing out the importance of it to my clients in Travel & Tourism industry.

  • deswalsh

    David
    Thanks for providing these stats.

    Re your G+ calculations: "As Google Plus is very US centric at the moment and most social media users in Australian don’t use Google Plus, I estimate the true figure of Australian Google Plus users is around 1/4 of the 1,830,000 – ie 457,500 users."

    I'm missing something here.

    It's self-evident that "most social media users in Australia don't use Google Plus". But where is the logical jump to justify cutting the number you have calculated for Google Plus from 1.8 m plus to less than 0.5m?

    Facebook's figures exclude non active users, so why use their "active user" number as the benchmark and then slice 3/4 off the corresponding figure for G+? And US centric? Sure, but so is most English language social media, no?

    • Hi Les,

      I am making a couple of assumptions here (basically because there is no Australian data). I would prefer to report something than nothing, quite simply.

      1. I used Global and Australian Facebook data to estimate the Google+ Australian user numbers. I then went on to give my own opinion of what I believe the closer number for G+ AUS users really is. I would welcome your opinion on what you think the Google+ user number is in Australia.

      2. I am assuming all of Facebook's audience are active users.

      A couple days ago Facebook came out and said 8.7% of all their accounts are fake. So from next month I will reduce the Facebook user number by 8.7% to get a more accurate figure.

      I am doing the best I can here with such limited Australian user numbers, and once again I believe it's very useful to have a close estimate than report nothing at all and say 'too hard' 🙂

      Thanks and reading and your comment.

  • Simon

    any exact stats on IG users in Australia further to the above article?











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