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Social Media Statistics Australia – June 2013

David Correll on July 1, 2013 | Australia | Comments (2)

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Today we post our montly report, showing the most popular social networks in Australia over the month of June 2013.

You can see our report from May which has a number of interesting insights and commentary from last month.

June 2013 stats:

(Please note the numbers below are the number of Unique Australian Visitors to the site over June – unless otherwise stated).

1. Facebook – 12,200,000 Australian users/accounts (up approx 665,460 accounts).
2. YouTube – 11,250,000 UAVs (steady)
3. WordPress.com – 3,200,000 (steady)
4. Blogspot – 2,950,000 (up 50,000)
5. LinkedIn – 2,900,000 (steady)
6. Tumblr – 2,750,000 (down 150,000)
7. Twitter - 2,167,849 Active Australian Users (see calculation from last month)
8. Instagram - 1,083,924 Active Australian Users (see calculation last month)
9. Flickr – 870,000 (down 10,000)
10. TripAdvisor – 825,000 (up 15,000)
11. Pinterest – 570,000 (down 50,000)
12. MySpace – 270,000 (down 20,000)
13. Yelp – 210,000 (d0wn 10,000)
14. Reddit – 185,000 (steady)
15. Google Plus – approx 100,000 (my estimation *revised*)
16. StumbleUpon – 90,000 (down 5,000)
17. Foursquare – 51,000 (steady)
18. Digg – 33,000 (steady)
19. Delicious – 25,000 (down 6,000)

Key Points to note:

Facebook has had a big jump this month. I think this is either Facebook tweaking their ads tool, or a large number of new users signing up. This could be the yearly growth spurt you see from new users 13 years of age signing up – not in one month, but Facebook refreshing their reporting tools to possible include signups over seveal months.
There has been a slight dip in users this month for Tumblr – does this have anything to do with the acquisition by Yahoo? I’d say: ‘hopefully not’.
The main blog networks and LinkedIn, Twitter, YouTube dominate the other top social networks accessed.
Smaller second tier social networks have trouble maintaining regular monthly users over a longer period of time.

Like our monthly stats? Feel free to connect with me on LinkedIn.

You are welcome to share and post our stats on your site – simply link back to this page or the homepage of SocialMediaNews.com.au. Content Licensed under Creative Commons License CC BY-ND 3.0.

Stats courtesy: Quantcast, Comscore, Google Ad Planner tool, Google Trends, Facebook Self-Serve advertising tool, Vivid Social Research Division. Figures correct as of 30/06/13.