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Social Media Statistics Australia – March 2012

on March 30, 2012 | Australia | Comments (4)

March is almost over and it is now time to report our monthly social media statistics for Australia.

This month there have been some interesting changes in Australia, particularly with Facebook and Pinterest which we explain below.

We have also updated our Google Plus User number based on figures released by Google and estimating the Australian portion of these users.

As always – we try get actual user registration numbers if they are available, otherwise we look at the number of Unique Australian Visitors to the site (UAVs), per month.

Social Media Statistics Australia – March 2012

1. Facebook - 10,889,960 Australian users/accounts (up 186,800) – 13 million UAVs according to Google Adplanner. The difference between the user numbers and unique visitors is people probably logging in from multiple locations – home, school, work etc.
2. YouTube – 10,000,000 UAVs (down 1,000,000)
3. Blogspot – 4,000,000 (up 500,000)
4. LinkedIn – 2,100,000 (down 100,000)
5. Twitter – 1,600,000 (down 200,000)
6. WordPress.com – 1,600,000 (steady)
7. Google Plus – 1,289,940  (up approx 90,000 – Estimated calculation below)
8. Tumblr – 1,100,000 (steady)
9. Flickr – 840,000 (down 80,000)
10. MySpace – 470,000 (down 50,000)
11. Pinterest - 350,000 (up 160,000)
12. Instagram – 210,000 (down 40,000)
13. Reddit – 130,000 (down 30,000)
14. StumbleUpon – 110,000 (down 20,000)
15. Digg – 85,000 (up 1,000)
16. Foursquare – 53,000
17. Delicious – 36,000 (down 8,000)

Google Plus User Number Calculation

Google’s Vic Gundotra recently reported that there are 100 million active Google Plus users (this figure is people who use the social network combined with people who just use the +1 button on different Google properties when logged into their Google account).

Considering everyone is comparing Google+ to Facebook, we will do the same.

Facebook has said they now have 845 million active users, and in Australia we have 10,889,960 or 1.28% of the total Facebook population.

So if Google Plus has 100 million active users and Australia makes up 1.28% of this – then there are now 1,289,940 Google Plus users in Australia. But as per the comment above from Vic Gundotra this does not really give you the full story of how many people are using their G+ account and posting content. I do agree though the +1 button is getting some good usage in Australia.

Other Noticeable Changes this Month

  • Facebook user numbers have increased a significant amount, almost 200,000. This is no doubt due to an update in Facebook’s system where they are more accurately gathering country location data. But it is still important to note.
  • Pinterest almost double their traffic in Australia compared to February.
  • Instagram.com and Instagr.am slightly down.
  • Blogspot.com.au and Blogspot.com has seen a spike in visitors.
  • Most other social networks remain steady.
  • Looking at the numbers for Blogspot, WordPress and Tumblr – a large amount of Australian internet users are blogging.

You can see our report for February for last months exact figures. Do also check out our report for 2011 showing stats for every month, charts, infographic and commentary.

Want more stats? Visit our archive of Social Media StatisticsYou can source our stats on your site if you attribute us with a link back to this page, or our homepage – as per our Creative Commons License CC BY-ND 3.0.

Stats courtesy: Google DoubleClick Ad Planner tool, Facebook Self-Serve advertising tool and Checkfacebook.com. Figures correct as of 30/03/12.


David Cowling : Editor and Founder of SocialMediaNews.com.au. I also run a Social Media Agency where I do consulting work and another blog dedicated to Instagram news. Connect with me: Twitter | LinkedIn | Google + or contact me here. Alternatively, you can send me an email at david@socialmedianews.com.au

  • Instagram'll go up in next month's report.

  • Agreed – I think there is plenty of room for Pinterest numbers to continue growing in Australia.

  • Good article David, thanks for sharing!

  • I don't know about the Google+ data, sure I see decent growth in the technology/ online marketing sector for Google+ in the AU market but for the general public it is still not "as popular", using FB data as a basis for Google+ data can in times be risky. But overall thanks for the information David, I know Australia is a market where limited stats come out so some data is better than no data.







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