Social Media Statistics Australia – November 2014

As 2014 comes to an end we see a slight shift in how users consume their social media.

Over the Christmas holiday period, from December to February there is a shift in social media usage, away from business orientated social networks to much more holiday and leisure focused use.

Business social networks typically receive less traffic, where as traditional social networks notice a spike in traffic due to extended holiday and recreation periods.

With that in mind, we post our statistics today showing the most popular networks in Australia over November 2014.

Social Media Statistics Australia – November 2014

1. Facebook – 13,600,000 users (steady)
2. YouTube – 13,200,000 UAVs
3. WordPress.com – 6,000,000
4. Tumblr – 4,500,000
5. LinkedIn – 4,500,000
6. Instagram – 4,000,000 Monthly Active Australian Users (Facebook/ Instagram data)
7. Blogspot – 2,950,000
8. Twitter – 2,791,300 Active Australian Users (see calculation)
9. TripAdvisor – 1,750,000
10. Yelp – 1,500,000
11. Tinder – 1,500,000 Australian users (my estimation)
12. Snapchat - 1,070,000 Active Australian Users (see calculation).
13. Flickr – 710,000
14. Pinterest – 340,000
15. Reddit – 170,000
16. MySpace – 130,000
17. Google Plus – approx 60,000 monthly active Australian users (my estimation *revised*)
18. StumbleUpon – 50,000
19. Foursquare – 25,000
20. Digg – 18,000
21. Delicious – 16,000

(All figures represent the number of Unique Australian Visitors [UAVs] to that website over the monthly period unless otherwise stated).

Feel free to view our report for October to compare the figures with last month.

Key Points/ Commentary

• LinkedIn sees a slight dip this month as some users move away from business orientated social networking at this time of year.
• YouTube has a slight increase
• Most other social networks remain steady
• Smaller social networks that once had a period of popularity and media attention now see slight decreases most months.
• Travel related and review social networks generally see more usage over the holiday period

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Statistics compiled by SocialMediaNews.com.au for November 2014.
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Stats courtesy: Vivid Social Research Division. Figures correct as of 30/11/14.