Social Media Statistics Australia – October 2013

on November 1, 2013 | Australia | Comments (2)

Twitter-australia Another month has flown by and it is time to post our social media report showing the most popular social networks in Australia over the October 2013 period.

You can view our report for last month – September 2013, if you wish.

We have been posting these monthly stat updates since January 2011 – well before the social media industry in Australia really experienced significant growth and attention.

What trends are we noticing in Australia? – over 2013 we have noticed a ‘settling down’ of the social media space in Australia. Users are finding their preferred networks (with the most users) and we see smaller social networks gradually lose some of their user-base over time. New social networks are launching, many offering only a mobile experience – such as Snapchat. The service is so minimalistic users don’t even enter what country they reside in – which makes finding the Australian audience particularly difficult.

October 2013 Stats:

(Please note all stats represent the number of Unique Australian Visitors [UAVs] to the site over October – except for Facebook which is the number of active monthly users as reported by Facebook themselves).

1. Facebook – 12,800,000 users according to Ad tool, 12,000,000 monthly Australian users (according to Facebook figures).
2. YouTube – 11,800,000 UAVs
3. – 5,100,000
4. Tumblr – 4,100,000
5. LinkedIn – 3,500,000
6. Blogspot – 3,100,000
7. Twitter - 2,500,000 Active Australian Users (see new calculation below)
8. Instagram - 1,600,000 Active Australian Users (see new calculation below)
9. TripAdvisor – 850,000
10. Flickr – 820,000
11. Pinterest – 490,000
12. Yelp – 220,000
13. MySpace – 210,000
14. Reddit – 150,000
15. Google Plus – approx 75,000 monthly active Australian users (my estimation *revised*)
16. StumbleUpon – 70,000
17. Foursquare – 43,000
18. Digg – 31,000
19. Delicious – 24,000

Twitter Users in Australia – recalculation

With Twitter’s upcoming IPO they have told investors their service now has 230 million monthly users. Compare this with Facebook, who has 1.19 Billion monthly users. Of Facebook’s total, 12.8 million are Australian users or approx 1.07% of the total Facebook population.

1.07% of Twitter’s 230 million global users = approx 2,500,000 monthly Australian Twitter users.

Instagram Users in Australia – recalculation

Instagram recently told us they now have 150,000,000 monthly users. If we use the Facebook formulae of approx 1.07% being the Australian audience we have approx 1,600,000 monthly Australian Instagram users.

Key Points to Note:

  • Facebook is continuing to see minor growth in Australia, and continued growth around the world with almost 1.2 Billion monthly users.
  • The large blog networks of WordPress and Tumblr continue to see strong use from Australian users.
  • Mobile networks such as Twitter and Instagram continue to grow their presence in Australia.

Like our monthly stats? Feel free to connect with me on LinkedIn.

You are welcome to share and post our stats on your site – simply link back to this page or the homepage of Licensed under Creative Commons License CC BY-ND 3.0.

If there are any other social networks you would like to us include, please let us know.

Stats courtesy: QuantcastComscoreGoogle Ad Planner toolGoogle TrendsFacebook Self-Serve advertising toolVivid Social Research DivisionFigures correct as of 31/10/13.

David Cowling : Editor and Founder of I also run a Social Media Agency where I do consulting work and another blog dedicated to Instagram news. Connect with me: Twitter | LinkedIn | Google + or contact me here. Alternatively, you can send me an email at

  • James O’Brien

    What are you basing your Google+ estimations on, and why has the figure fallen from 100,000 to 75,000 in the last few months?

    • David Cowling

      Hi James,

      Firstly let me say Google + is struggling in Australia and this has been the case since launch.

      There are a couple thousand proper G+ users in Australia who regularly use the product. Compare this to hundreds of thousands / or millions who use the other social networks.

      My stats come from a leading Australian stats provider (subscription is required) therefore I can’t reveal the exact source. So I take their data and give me own estimation (no one else in Australia regularly looks at these numbers and reports on them). But I can say Google+ numbers in Australia keep dropping on a monthly basis. New user sign ups look to be minimal.