Social Media Statistics Australia – October 2014

Another month has flown by in the social media industry and today we post our monthly report – showing the most popular social networks in Australia over October 2014.

These days we don’t see large changes amongst the most popular networks, however we are seeing new and smaller networks gain users and general public perception.

Social Media Statistics Australia – October 2014

1. Facebook – 13,600,000 users (steady)
2. YouTube – 13,160,000 UAVs
3. WordPress.com – 6,100,000
4. Tumblr – 4,600,000
5. LinkedIn – 4,500,000
6. Instagram – 4,000,000 Monthly Active Australian Users (Facebook/ Instagram data)
7. Blogspot – 3,050,000
8. Twitter – 2,791,300 Active Australian Users (see calculation)
9. TripAdvisor – 1,700,000
10. Yelp – 1,500,000
11. Tinder – 1,500,000 Australian users (my estimation)
12. Snapchat - 1,070,000 Active Australian Users (see calculation).
13. Flickr – 720,000
14. Pinterest – 350,000
15. Reddit – 170,000
16. MySpace – 140,000
17. Google Plus – approx 60,000 monthly active Australian users (my estimation *revised*)
18. StumbleUpon – 50,000
19. Foursquare – 27,000
20. Digg – 18,500
21. Delicious – 18,000

(All figures represent the number of Unique Australian Visitors [UAVs] to that website over the monthly period unless otherwise stated).

Feel free to view our report for September to compare the figures with last month.

Key Points to Note/ Commentary

• Facebook reports no change this month.
• Instagram has a large audience of 4 million monthly users, generating 63 million likes per day.
• According to various industry reports and discussion, Instagram’s growth in Australia continues, with 4 million monthly users.
• LinkedIn has seen a large increase this month – a combination of new users and seasonal use.
• In terms of blogging platforms – WordPress and Tumblr hold their users and even gain new users, however Blogger/Blogspot is seeing a slow decline.
• Tinder is a mobile app dominated by Gen Y and Gen Z users. Revised estimation puts their user base at 1.5 million Australian users (slightly less using the app on a monthly basis ~ 1 million.
• As people move away from the redesigned Foursquare and Swarm – Yelp is picking up new users.

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Statistics compiled by SocialMediaNews.com.au for October 2014.
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Stats courtesy: Vivid Social Research Division. Figures correct as of 31/10/14.