Social Media Statistics Australia – October 2014

on November 1, 2014 | Australia | Comments (0)

af320Another month has flown by in the social media industry and today we post our monthly report – showing the most popular social networks in Australia over October 2014.

These days we don’t see large changes amongst the most popular networks, however we are seeing new and smaller networks gain users and general public perception.

Social Media Statistics Australia – October 2014

1. Facebook – 13,600,000 users (steady)
2. YouTube – 13,160,000 UAVs
3. – 6,100,000
4. Tumblr – 4,600,000
5. LinkedIn – 4,500,000
6. Instagram – 4,000,000 Monthly Active Australian Users (Facebook/ Instagram data)
7. Blogspot – 3,050,000
8. Twitter – 2,791,300 Active Australian Users (see calculation)
9. TripAdvisor – 1,700,000
10. Yelp – 1,500,000
11. Tinder – 1,500,000 Australian users (my estimation)
12. Snapchat - 1,070,000 Active Australian Users (see calculation).
13. Flickr – 720,000
14. Pinterest – 350,000
15. Reddit – 170,000
16. MySpace – 140,000
17. Google Plus – approx 60,000 monthly active Australian users (my estimation *revised*)
18. StumbleUpon – 50,000
19. Foursquare – 27,000
20. Digg – 18,500
21. Delicious – 18,000

(All figures represent the number of Unique Australian Visitors [UAVs] to that website over the monthly period unless otherwise stated).

Feel free to view our report for September to compare the figures with last month.

Key Points to Note/ Commentary

  • Facebook reports no change this month.
  • Instagram has a large audience of 4 million monthly users, generating 63 million likes per day.
  • According to various industry reports and discussion, Instagram’s growth in Australia continues, with 4 million monthly users.
  • LinkedIn has seen a large increase this month – a combination of new users and seasonal use.
  • In terms of blogging platforms – WordPress and Tumblr hold their users and even gain new users, however Blogger/Blogspot is seeing a slow decline.
  • Tinder is a mobile app dominated by Gen Y and Gen Z users. Revised estimation puts their user base at 1.5 million Australian users (slightly less using the app on a monthly basis ~ 1 million.
  • As people move away from the redesigned Foursquare and Swarm – Yelp is picking up new users.

Like our monthly stats? Feel free to connect with me on LinkedIn.

Contribute data – Do you have any of your own research from your work or social media agency than can help us with our Australian stats? Feel free to contact us and share your information.

Want to source our stats/ copy and paste them onto your website? Our work is licensed under Creative Commons License CC BY-ND 3.0.

You are welcome to copy and paste our stats, just include the following text and links at the start of your article:

Statistics compiled by for October 2014.

Stats courtesy: Vivid Social Research DivisionFigures correct as of 31/10/14.

David Correll : Editor and Founder of I also run a Social Media Agency where I do consulting work and Social Media Management. Connect with me: Twitter | LinkedIn | Facebook or contact me here. Alternatively, you can send me an email at


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