Social Media Statistics Australia – September 2013

on October 1, 2013 | Australia | Comments (4)

australia240Wow, 2013 is just flying by. Another month has gone and that means it is time for our monthly social media stats update.

You can view last months report for August if you wish.

September 2013 Stats:

(Please note all stats represent the number of Unique Australian Visitors [UAVs] to the site over September – except for Facebook which is the number of active monthly users as reported by Facebook themselves).

1. Facebook – 12,000,000 monthly Australian users (see here further details)
2. YouTube – 11,750,000 UAVs
3. – 5,100,000
4. Tumblr – 4,200,000
5. LinkedIn – 3,400,000
6. Blogspot – 3,200,000
7. Twitter - 2,167,849 Active Australian Users (see previous calculation)
8. Instagram - 1,469,000 Active Australian Users (see previous calculation)
9. Flickr – 840,000
10. TripAdvisor – 830,000
11. Pinterest – 510,000
12. MySpace – 230,000
13. Yelp – 220,000
14. Reddit – 160,000
15. Google Plus – approx 75,000 monthly active Australian users (my estimation *revised*)
16. StumbleUpon – 73,000
17. Foursquare – 46,000
18. Digg – 33,000
19. Delicious – 25,000

Key Points to Note:

  • A trend we have noticed is that blogging platforms such as WordPress and Tumblr have really grown further in 2013. 5 Million Australians visit blogs every month, and over 4 million visit Tumblr blogs. There seems to be a shift in users creating their own more professional style content off typical social media websites.
  • The other main networks of Facebook, YouTube, LinkedIn, Twitter and Instagram continue to consume much of our social media time.
  • Facebook recently announced that 9 million Australians use Facebook on a daily basis.

Like our monthly stats? Feel free to connect with me on LinkedIn.

You are welcome to share and post our stats on your site – simply link back to this page or the homepage of Licensed under Creative Commons License CC BY-ND 3.0.

If there are any other social networks you would like to us include, please let us know.

Stats courtesy: QuantcastComscoreGoogle Ad Planner toolGoogle TrendsFacebook Self-Serve advertising toolVivid Social Research DivisionFigures correct as of 30/09/13.

David Correll : Editor and Founder of I also run a Social Media Agency where I do consulting work and Social Media Management. Connect with me: Twitter | LinkedIn | Facebook or contact me here. Alternatively, you can send me an email at


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