Social Media is often a communication method for social dialogue and interaction, often using sophisticated technology systems and techniques – such as websites and mobile platforms.
What Is Social Media?
- often described as an internet based technology system that allows people to share user-generated content in realtime – such as words/text, pictures, video, and audio.
The reach of social media is vast as popular social networking sites like Facebook and Twitter have hundreds of millions of users accessing the site on a daily basis. In addtion to this, the signup rate of new users makes these some of the most popular websites on the internet today.
The benefit of social web based interaction is accessibility, as in all you need in an internet connection and a computer, (or mobile phone) to access social websites.
Social message transfer allows an instant relay of communication and data in real time, whereas in traditional media it could take hours, days, weeks or even month to relay and submit data.
As a result of such instant data communication, many businesses are now using social websites for business related activities, such as marketing, research, sales, and recruitment/ careers branding.
As web technologies advanced at a rapid pace, average internet users are now able to create the own websites and blogs (on popular blogging platforms like WordPress and Blogger, Blogspot), which easily integrate into social networking platforms.
There has been rapid adoption of social exchange sites and this market/ industry is still very much developing and adopting to new trends – such as automated tools to help manage social profiles and content sharing (particularly via RSS, XML, email etc).
What are the different kinds of Social Media Websites?
They 4 main categories are:
Picture/ Video Sharing
Community Management Tools
There are many sites that create user communities, such as:
- User Review sites
- Crowd Sourcing
- Group Buying
- Content/ Data Aggregators