Tag: "Advertising"

Social Media Club Sydney roundup 24 May

David Cowling | May 24, 2010 | Comments (0)

Tonight i had the pleasure to attend #SMCSYD (Social Media Club Sydney) at the Oxford Art Factory thanks to event organiser Grant Newtown. Speakers of the night were: Cliff Rosenberg – Managing Director LinkedIn Australian & New Zealand Michael Field – Strategy Consultant The night was focussed on how to better used LinkedIn in your [...]

Apple iAD advertising potential in Australia

David Cowling | May 4, 2010 | Comments (0)

According to Steve Jobs in his recent keynote on the iPhone OS 4, the iAD advertising system has huge potential. Steve Jobs has said Apple will soon have shipped 100,000,000 iPhone / iPod Touch units. – On average an iPhone/Touch user spends 30 minutes per day in 3rd party applications. – in OS 4 if [...]

Google showing advertising inside Google Maps

David Cowling | May 4, 2010 | Comments (0)

Google has been testing for several months now sponsored based icons in Google Maps. If zoomed in close enough, participating business are able to show their logo on the maps, which is charge by a Cost per Impression basis. The CPM amount is determined more so by business type than keyword. In fact keywords may [...]

Facebook changing CPM ad delivery

David Cowling | May 4, 2010 | Comments (0)

Since early on Facebook has provided advertisers 2 options: – CPM, Cost Per thousand Impressions – CPC, Cost Per Click These 2 options will continue to be available but Facebook is changing how the ads are displayed, giving greater exposure to CPC ads, which is no doubt going to increase the number of clicks CPC [...]