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Yahoo analyses iPad users behaviour

on May 10, 2010 | Flickr Yahoo | Comments (0)

In a recent blog post Yahoo has given some very interesting information on usage rates by iPad users looking at Yahoo media.

Yahoo found that iPad usage on Yahoo Finance, Sports, News was on average, 100% higher than, ie double that of other users. Usage was for photosharing service Flickr was nearly 150% higher.

It seems that the iPad really can increase consumption rates and sites such as Yahoo that has an enormous content-based network could see increased market share.

It is still early days, but will be interesting to follow how the iPad impacts other high visibility web properties.


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David Cowling : Editor and Founder of SocialMediaNews.com.au. I also run a Social Media Agency where I do consulting work and my boutique Social Media Advisory Service. Connect with me: Twitter | LinkedIn | Google + or contact me here. Alternatively, you can send me an email at david@socialmedianews.com.au

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