20 Interesting Social Media statistics

20 Interesting Facts about Social Media

#1 – Social media spending is expected to increase from $716 million in 2008 to $3.1 billion in 2014, which is a compound annual growth rate of 34% (CAGR)

#2 – That 34% CAGR means that social media spending is growing faster than any other interactive marketing category

#3 – In the near-term, 86% of marketers plan to increase social media budgets in 2010 and 13% are planning to keep the same level of budget

#4 – Pepsi dropped TV advertising for the 2010 Super Bowl after 23 years. Instead they invested $20 million social media campaign

#5 – Comcast has at least 11 full-time employees dedicated to customer service and support via social media

#6 – Dell has attributed over $6.5 million in revenue directly to Twitter

#7 – 99% of online retailers plan to have a Facebook Page by 2011 and 91% plan to have a Twitter page

#8 – Social media played a major role in 2009 holiday shopping — 28% of U.S. shoppers say social media has influenced their purchases

#9 – In 2009, 91% of Inc. 500 companies report using at least one social media tool, compared with 77% of companies surveyed in 2008.

#10 In 2009, 52% of the Inc. 500 used Twitter, the second most
commonly used social media channel. It wasn’t even present in 2007

#11 – 88% of execs at ‘Western’ nonprofit organisations are currently experimenting with social media

#12 – 68% of small businesses will increase their social media marketing efforts in the next year

#13 – 56% of Twitter users say they use the microblogging site for business or work related purposes

#14 – Over 40% of people have become ‘friends’ with a brand/company on Facebook or MySpace

#15 – 20% of tweets are about business products

#16 – 46% of Facebook users say they would talk about or recommend a product on Facebook.

#17 – 44% of Twitter users have recommended a product

#18 – 58% of users said if they tweet about a bad product or issue, they would like the brand/company to respond to their tweet

#19- Twitter’s estimated valuation is $1 billion

#20 – Facebook’s estimated valuation is around $10 billion

David Correll : Editor and Founder of I also run a Social Media Agency where I do consulting work and Social Media Management. Connect with me: Twitter | LinkedIn | Facebook or contact me here. Alternatively, you can send me an email at


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