Australians Are a Nation of Gamers – the Digital Australia 14 iGEA Report
The Australian Interactive Games & Entertainment Association (iGEA) has just released its latest annual “Digital Australia” report analysing our nation’s gaming habits. And without any surprises, it came to the conclusion that we Aussies love computer games. However, there are some nice little surprises in there that should get our minds percolating and salivating at the same time.
Here are some interesting findings from the report:
- 65% of Australians play video games
- 98% of Australian homes with children have computer games (that’s near full penetration)
- 24% of gamers play social network games (so Facebook isn’t boring after all)
- 19% of Aussie gamers are over the age of 51
- 37% of Aussie gamers play on public transport, while 45% play during breaks or lunch (outdoor advertisers take note – here’s another distraction from your billboards)
- 41% of gamers are in-app purchasing, with an average monthly spend of $5
- And here is an interesting one – about 25% of gamers have spent money on gaming merchandise such as clothing, toys, posters, etc.
There is a plethora of statistical goodness in the report, and plenty of other surprises as well. And they also included a nice little infographic for us to enjoy.
But one thing is clear – we Australians love computer games, and more of us are falling in love with them as time goes on. Games became a norm for us, and they are a huge part of our culture. So the only thing left is to grab a pad, load a game, and have some fun – I’ll see you on the other end!
If you want to access the report, you can do so by heading over to the iGEA site.
