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Word of Mouth Still best advertising for small businesses?

on September 12, 2011 | Business | Comments (0)
Word of Mouth Still best advertising for small businesses?

For some small business owners, word of mouth is still the most effective advertising tool. Despite the growing number of Australian businesses that turn to social media sites such as Facebook and Twitter for advertising (although mainly Facebook), it may be that word of mouth is still the more popular and trusted avenue for finding […]

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Social Networking and Ethics

Social Networking and Ethics

As a Journalism student who’s encouraged to pursue social networking sites on a regular basis for gathering information, I often wonder about the ethics of it. Of course we’re given a 12-week crash course in ethics and law as part of our curriculum, so we know not to use deception and other unsavory means to […]

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Online Social Networking and University – Why it may or may not work

Online Social Networking and University - Why it may or may not work

When I started University in 2009, there were many new and fascinating ways to communicate that High School didn’t have. At the centre of all University communication, outside of email, was Blackboard, an online space for each Unit you were studying where you could find information and also post requests for help and support as […]

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How Social Media has penetrated traditional media

How Social Media has penetrated traditional media

Social networking has an increasing presence in all forms of traditional media. Just turn your Television on to any given News channel during a breaking news story and you’ll be greeted with information from Facebook and Twitter at least every hour. Back in 2001, during the attacks on the Twin Towers, the only way to […]

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Google + Review

on July 19, 2011 | Google + | Comments (1)
Google + Review

I’ve been on Google+ for around an hour and am already contemplating crossing over from Facebook, Skype and Twitter permanently. Unlike Facebook, Google+ makes it easier for you to share the information you want to share, with the people you want to share it with. ‘Circles’ (or in Facebook terms, Groups) allows you to straightforwardly […]

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How I use Social Media to keep connected with my Family

How I use Social Media to keep connected with my Family

Back in 2003, my mother got a job as a nurse at Frankston Hospital in a little suburb of Melbourne called Frankston. Always being a tight knit family, my dad and I left South Africa with her to settle down in Australia. It was an exciting adventure on one hand (especially since we were experiencing […]

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