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So What Is The Value Of A Facebook Fan?

on March 5, 2013 | Facebook | Comments (0)
So What Is The Value Of A Facebook Fan?

So what’s the value of a Facebook fan? Is there some kind of complicated mathematical formula scrawled across a dusty blackboard in the Facebook offices? Can we realistically assign some kind of dollar figure to every person who likes a Page? How many of those people are even people? How many of the people who […]

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Twitter ‘Promoted Trend’ Price Raised to $200,000 Per Day

on February 12, 2013 | General | Comments (0)
Twitter 'Promoted Trend' Price Raised to $200,000 Per Day

The micro blogging giant, Twitter has yet again increased the price of their ‘Promoted Trend.’ Twitter has brought a straight rise of 33 percent in the pricing and price of the ‘Promoted Trend’ has been increased to $200,000 per day. Earlier the price for every ‘Promoted Trend’ was fixed at $150,000 per day. Ever since […]

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Case study: The Power of Facebook Mobile App Install Ads

on January 17, 2013 | Facebook | Comments (0)
Case study: The Power of Facebook Mobile App Install Ads

Facebook mobile install ads push MiiBrand to number 8 Australian lifestyle app in the iTunes App Store. Digital agency Inlight Media ran a Facebook mobile app install campaign for their client MiiBrand over the Christmas holidays which resulted in the app skyrocketing into the top 10 lifestyle apps in Australia. The campaign ran from 22nd […]

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5 Easy Ways To Get More Twitter Followers

on November 24, 2012 | Twitter | Comments (0)
5 Easy Ways To Get More Twitter Followers

When starting out on social media platforms like Twitter, it can be challenging to start a following. Your first followers are the most important as they will spread the word out there and attract more people to your page. Here are 5 easy ways to engage them: 1- Tell your family and friends Friends and […]

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How To Sell Social Media To Your CEO

on November 19, 2012 | Social Media | Comments (1)
How To Sell Social Media To Your CEO

At Inlight, we believe that social media is a critical part of most business strategies and if used in the right way can be a key contributor to the overall success of your business. However, it seems that there is still some resistance out there when you talk to CEO’s and upper management about social […]

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Open letter to Diageo

on November 2, 2012 | Social Media | Comments (5)
Open letter to Diageo

Dearest Diageo, I have a question that needs answering. As much as any man who works in communication, I confess, I enjoy good advertising. Maybe more. I enjoy nothing more than sitting in a comfy chair and savouring a good ad or campaign. I know it’s sad Diageo, but I love the process of persuasion. […]

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Captain Morgan

on September 6, 2012 | Facebook | Comments (0)
Captain Morgan

Speaking from the perspective of a Social Media consultant, the brand is essentially a goldmine of potential for rich media content, and they clearly know this; there’s a different Page for the brand in essentially every country on its distribution list. It’s unusual that one brand can provide a joint case study of what to […]

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The #QantasLuxury Fail

on November 22, 2011 | Australia | Comments (1)
The #QantasLuxury Fail

After the recent social media PR failures of the union pay discussions and resulting grounding of their fleet, Qantas today tried to recover some online brand reputation. And crashed and burned. Qantas launched the #QantasLuxury campaign, encouraging twitter users to tweet their luxury inflight ideas on the hashtag to win one of 50 $30 prize […]

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SMO or SEO – Which one is more effective for small businesses

on August 1, 2011 | SEO Social Media | Comments (0)
SMO or SEO - Which one is more effective for small businesses

Social Media Optimization or SMO is a term that is being used repetitively these days even though many people still do not know the meanings or more importantly, the enormous scope of Social Media Marketing. The idea behind SMO is the same that worked behind SEO and that is to generate more and more traffic, […]

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What Google +1 Means For SEO

on August 1, 2011 | Google +1 SEO | Comments (3)
What Google +1 Means For SEO

Google, the internet giant based in California, has had a strangle hold on much of the online market for the past decade.  Most would struggle to find a single person in the Western World who is not yet familiar with the Google Search Engine.  In fact the search engine is so popular that the phrase […]

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