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Kony Part II: Beyond Famous – and beyond our help

on April 10, 2012 | Social Media | Comments (0)
Kony Part II: Beyond Famous - and beyond our help

Just a few short weeks ago, what seemed like the entire Western world was talking about Kony 2012. In Australia, television stations took full advantage of the phenomenon – one channel even aired the movie in full. It was all my friends – on Facebook and in real life – were talking about. This was […]

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KONY 2012 – what is it? It’s Viral Marketing

on March 8, 2012 | Social Media | Comments (1)
KONY 2012 - what is it? It's Viral Marketing

Yesterday my Facebook feed exploded with people sharing the KONY 2012 video, saying they were speechless, amazed, and that something must be done. But what the KONY 2012 video really is, is viral marketing taking on a new form. We’ve all encountered viral marketing before, usually a funny or gimmicky video or picture that you […]

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Zynga takes on the ‘real world’

on February 1, 2012 | Zynga | Comments (0)
Zynga takes on the 'real world'

I have a confession to make. I used to be addicted to FarmVille. I would spend hours every day planting and harvesting my crops, making my little avatar walk all around my plot. I would buy cottages, keep animals, and I had an orchard running the edge of my land. It was wonderful. And I […]

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