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Explainer Videos – Sell Yourself In 30 Seconds

on March 8, 2013 | Video | Comments (6)

Forget nasal spray and oral strips! In today’s fast paced web surfing world it is not a good thing if you need more than 30 seconds…to grab a visitor’s attention. You have under a minute to captivate your potential clients. Your visitors are savvier and don’t want to waste time clicking, reading and scrolling in order to decipher your message, SO DON’T MAKE THEM…get to the point! Learn how businesses are delivering their message in 30 seconds and converting their customers with Explainer Videos.

What is this Explainer Video you speak of?

An explanation video (also known as explainer video, demo video, internet video, start-up video and more!) is a must have for any SMART business. It is an internet video that explains your product, service, business, widget or app. A short, sharp and simple video displaying your unique selling points will increase conversions, generating leads and sales…AND BEST OF ALL, IT’S TRACKABLE for your return on investment! (Thank you internet).

Face the Facts…

You Tube is now the second largest search engine in the world next to GOOGLE. A customer will choose to watch an explainer video over text or pictures every time, getting your message delivered in the fastest and most effective way….did I mention it will increase your website visitation duration by almost 6 times?

Where will I use my explanation video? EVERYWHERE!

  • YouTube Marketing – Send it Viral
  • TV Commercial
  • Google Maps
  • Social Media Marketing
  • Incorporate the demo video into your homepage website design
  • A product page on your website

Watch Now

Now that’s enough writing I say. I would prefer to show you how the wonderful explanation video works with, you guessed it, an explanatory video!

Click the image below to see an example of a fully customised Explainer Video

Explainer Video Demo Video Explanatory Video

Created by The Small Business Marketing Company www.smallbusinessmarketingcompany.com.au

Each video includes:

  • Professional voice over,
  • Sound FX
  • Custom branded design
  • Script Writing and more!

And here is an example of a TEMPLATE video that was developed for a small business on a budget, ‘Shona Creative.’

Created by The Small Business Marketing Company www.smallbusinessmarketingcompany.com.au

There are multiple big players in the industry for example ‘Grumo Media’. Their videos are fantastically quirky and can be on the expensive side (like most custom videos) however the owner has created great short courses for small businesses to learn and DIY! Check them out here http://grumomedia.com/category/grumos/

How much will this set me back?

Of course a fully customised animated video, with professional voice over artists and script writers won’t be easy on the hip pocket but there are ways around getting your best video for a fair price

  1. Find a small business who knows what they are talking about…*cough cough wink wink* www.sbmco.com.au
  2. Negotiate on the length of the video for example you may not need 60 seconds only 30 so that could bring down the price for you.
  3. Do your research, gets quotes from several companies on price. Play them off against each other…nothing like a bit of healthy competition.
  4. Do your research on the quality of the video and what style you like. Is your brand quirky and fun? (perhaps the stick figure-style animations suit you best) or do you prefer approachable and informative (perhaps cartoon aesthetics are more up your alley?) Here is an example of a stick figure design found on You Tube http://www.youtube.com/watch?v=07LR1g-vZks
  5. Don’t compromise quality for price here. If you’re going to do it, do it right!

Spend time on You Tube watching some explainer videos….there are PLENTY, which goes to show you that the trend has significantly increased over the last couple of years. Businesses these days can’t afford not to have an explainer video. Return on Investment is evident.

There you have it….explainer videos. Keep your business fresh, relevant and effective.

Thanks for reading my very first blog on socialmedianews.com.au and Thank you Dave.C  for the fantastic opportunity. Hopefully you will see me around more guys! Talk to me if you need any guidance on setting up an explainer video for your business today. I would love to hear your thoughts below on explainer videos too!


ashleighmurray :

  • Great points made in this article, From my experience threshold to grab someones attention on your website is even less than 30 seconds and as the Digital world becomes a stronger part of our daily lives that window of opportunity is getting smaller and smaller.

    I feel the video should not be longer than 2 minutes unless it is mandatory.

    By a minute in you should have conveyed 80% of the important information and strongest selling points with the remainder being gravy.

    Explainer Videos are a great way quickly and efficiently convey information in an engaging and entertaining way.

    I would definitely recommend using YouTube as the host for your video and embedding the video on your site. Not only does this save you hosting space but Youtube gives a massive range of analytics about your video.

    You can even refine your video once you have enough data as YouTube can even tell you the hotspots and drop off points in your video.

    The question I pose to you Ash is what is a simple formula to follow for creating your first video? What are the type of questions you should be answering straight up or what are some of the trending ways of keeping a user engaged with your video as you explain your product/service to them?

    • Hi CamRage. You have made some fantastic points…you are obviously someone who understands the digital world and the potential that explainer videos have on conversion rates.

      I too agree with your points of hosting on You Tube. It has some fantastic analytical tools for small businesses to really get an understanding of their videos popularity and where to make ammends.

      I often recommend that my clients do not exceed 60seconds as most people will not remain engaged for this long, therefore diluting the power of your message. Googles official help site pages state “Play rates drop off significantly after 45 seconds.”

      Therefore my tips for businesses embarking on their first explainer video would be:

      1. Ensure your videos start image is engaging, encouraging click to play.
      2. Deliver your most important messages, being clear about your business early in the video, as some viewers will stop watching before it’s over.
      3. At the end of the video (or even in the middle if you prefer) provide clear next steps (call to action) for customers to take after finishing the video. That could be simply providing a URL encourage website visitation, a phone number to call, a promo code to enter when in store etc

      Also a great point about keeping your messages concise at the beginning of the video allows you to then edit up your video later for TV Commercials. For example if your messaging is in the first 15seconds you could cut it down to suit a 15 TVC timeslot or edit for a 30second TVC. The flexibility is great.

  • Great points made in this article, From my experience threshold to grab someones attention on your website is even less than 30 seconds and as the Digital world becomes a stronger part of our daily lives that window of opportunity is getting smaller and smaller.

    I feel the video should not be longer than 2 minutes unless it is mandatory.

    By a minute in you should have conveyed 80% of the important information and strongest selling points with the remainder being gravy.

    Explainer Videos are a great way quickly and efficiently convey information in an engaging and entertaining way.

    I would definitely recommend using YouTube as the host for your video and embedding the video on your site. Not only does this save you hosting space but Youtube gives a massive range of analytics about your video.

    You can even refine your video once you have enough data as YouTube can even tell you the hotspots and drop off points in your video.

    The question I pose to you Ash is what is a simple formula to follow for creating your first video? What are the type of questions you should be answering straight up or what are some of the trending ways of keeping a user engaged with your video as you explain your product/service to them?

    • The Small Business MarketingCo

      Hi CamRage. You have made some fantastic points…you are obviously someone who understands the digital world and the potential that explainer videos have on conversion rates.

      I too agree with your points of hosting on You Tube. It has some fantastic analytical tools for small businesses to really get an understanding of their videos popularity and where to make ammends.

      I often recommend that my clients do not exceed 60seconds as most people will not remain engaged for this long, therefore diluting the power of your message. Googles official help site pages state “Play rates drop off significantly after 45 seconds.”

      Therefore my tips for businesses embarking on their first explainer video would be:

      1. Ensure your videos start image is engaging, encouraging click to play.
      2. Deliver your most important messages, being clear about your business early in the video, as some viewers will stop watching before it’s over.
      3. At the end of the video (or even in the middle if you prefer) provide clear next steps (call to action) for customers to take after finishing the video. That could be simply providing a URL encourage website visitation, a phone number to call, a promo code to enter when in store etc

      Also a great point about keeping your messages concise at the beginning of the video allows you to then edit up your video later for TV Commercials. For example if your messaging is in the first 15seconds you could cut it down to suit a 15 TVC timeslot or edit for a 30second TVC. The flexibility is great.

  • Davin Broadbent

    Great post Ashleigh,

    and some great points from CamRage below

    Explainer videos are great for increasing sales on websites, our clients have experienced an increase in enquiries and sales of anywhere from 30% to 400% just by adding the right video on their landing/home page.
    It is also great to see that there are low budget options for those small businesses that recognise the need but are not ready to do a custom animation video, although as with any off the shelf product (websites, EDM, Video etc) there are always compromises.

    If you are looking for different styles and ideas for Explainer, Sketch and cartoon videos here is a playlist we created

    http://www.youtube.com/playlist?list=PLC995144CFEFDFB52

  • Davin Broadbent

    Great post Ashleigh,

    and some great points from CamRage below

    Explainer videos are great for increasing sales on websites, our clients have experienced an increase in enquiries and sales of anywhere from 30% to 400% just by adding the right video on their landing/home page.
    It is also great to see that there are low budget options for those small businesses that recognise the need but are not ready to do a custom animation video, although as with any off the shelf product (websites, EDM, Video etc) there are always compromises.

    If you are looking for different styles and ideas for Explainer, Sketch and cartoon videos here is a playlist we created

    http://www.youtube.com/playlist?list=PLC995144CFEFDFB52











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