LinkedIn Endorsement Feature Rolls Out To Australia and New Zealand

on September 7, 2012 | LinkedIn | Comments (2)

Over the last couple of days you may have noticed a new feature on LinkedIn – Endorsements on your skills and those of your connections. These are showing up in the real time feed so it would be hard to miss.

These LinkedIn Endorsements are being beta tested by Australian and New Zealand users before a global rollout of this new product. This feature hasn’t even been announced on the LinkedIn Blog yet.

Scroll down to the skills section of a users profile and you will see something like this:

You can then simply click on one of these skills and to endorse that persons skill.

Now this screen shot above is for LinkedIn Founder, Reid Hoffman –

Whilst Mr Hoffman is not an Australian or New Zealand user he no doubt got this feature enabled early on this profile.

Endorsements v LinkedIn Recommendations

I think the traditional LinkedIn recommendation holds more weight than an endorsement – obviously as these are not given out so frequently and they do take some effort.

However this new endorsement feature does give profile views a quick snapshot of someone’s skills, which is a value addition in our busy internet surfing.

What do you think of this feature? Or do you prefer the traditional recommendation function?

David Correll : Editor and Founder of I also run a Social Media Agency where I do consulting work and Social Media Management. Connect with me: Twitter | LinkedIn | Facebook or contact me here. Alternatively, you can send me an email at


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