LinkedIn Reaches 4 Million Australian Members – But How Many Are Active?

LinkedIn has now reached the milestone of 4 million Australian members. It was only in March 2012 that we reported LinkedIn reached 3 million members - so over the last 12 months LinkedIn has added 1 million Australian’s, or about 83,000 news sign-ups per month – about 2700 a day.

This is a rather impressive milestone for LinkedIn in Australia – however it’s important to note that not all 4 million of these members are active monthly users.

From our monthly statistics, we estimate somewhere between 2 – 2.5 million Australian’s are active every month on LinkedIn. This is fair enough as LinkedIn is the kind of site where you don’t have to be a monthly active user to get benefit from the service.

Last week in a press statement, LinkedIn Australia went on to say that 80% of Australia’s five million professionals are now on LinkedIn. This not exactly accurate as there are many users in ‘non-professional’ industries signed up to the site – so it’s not exactly accurate to say of Australia’s 5 million white collar professionals that 80% use the site.

Anyway this is a great milestone by LinkedIn and I’ve had great success on the site both from people sharing my content and generating business leads.

If you haven’t already make sure you follow SocialMediaNews.com.au on LinkedIn Today.