Managing your Social Media Policy

We previously wrote about creating a social media policy for your organisation. This is always an important aspect of any businesses social media activities so all ‘rules and procedures’ are understood and followed by staff and outside agencies.

Today we will look at effectively managing your Social Media Policy.

1. Don’t simply outsource your Social Media Policy to an agency, or a single employee in your organisation. As a manager/owner of the business you are the person who best understands the company brand and culture.

This is what will shine through on social networks – the real company brand.

2. Social Media is all about the interaction you get from social networking websites. Don’t expect heaps of people to be interested in your product just because you are on Facebook and Twitter. You need to put in the time and effort on social media sites before you see any sort of dividends.

3. Think of social media platforms as an opportunity to widen the reach of your brand.

4. Make sure social media marketing somehow ties in with your traditional marketing activities and vice versa. With your traditional marketing techniques invite users to connect with you on social networking websites.

5. Make sure you are genuine and transparent in your social media dealings. You can hurt your brand if you are doing one thing, but really trying to get something else out of it. Your customers, prospects, users and competitors will surely be watching what you are doing.

6. Make sure you are listening to what your social media network is saying. Social Media is a 2 way street and you should spend as much time listening as you do broadcasting your messages.

We hope these tips help you further manage your Social Media Policy. If you have any tips you would like to share please let us know in the comments or drop me an email.

David Cowling : Editor and Founder of I also run a Social Media Agency where I do consulting work and Social Media Management. Connect with me: Twitter | LinkedIn | Facebook or contact me here. Alternatively, you can send me an email at