Social Media Statistics Australia – April 2016


Over 2016 we have seen smaller movements in our social media stats. Facebook has now reached 15 million Australian monthly users back in February 2016. Since then there has been no noticeable increase – however we do expect to see another increase in Australian Facebook users this year.

In late April we also saw Tinder release a new product – Tinder Social, which is a group dating product you can setup on the app with your Facebook Friends. Australia is the first country to get this update, with Tinder testing the product on our market before rolling out internationally.

Social Media Statistics Australia – April 2016

1. Facebook – 15,000,000 users (steady)
2. YouTube – 14,250,000 UAVs
3. – 5,550,000
4. Instagram – 5,000,000 Monthly Active Australian Users (Facebook/ Instagram data)
5. Tumblr – 4,400,000
6. LinkedIn – 3,850,000
7. Twitter – 2,800,000 Monthly Active Australian Users approx (see calculation)
8. WhatsApp – 2,400,000 Active Australian Users (see calculation)
9. TripAdvisor – 2,300,000
10. Blogspot- 2,150,000
11. Snapchat – 2,000,000 approx Monthly Active Australian Users (see calculation)
12. Tinder – 1,950,000 Australian users (my estimation)
13. Yelp – 1,600,000
14. Flickr – 560,000
15. Pinterest – 300,000
16. Reddit – 105,000
17. MySpace – 80,000
18. Google Plus – 60,000 monthly active Australian users approx (my estimation *revised*)
19. StumbleUpon – 40,000
20. Foursquare/Swarm – 18,000
21. Digg – 14,000
22. Delicious – 12,000
23. Periscope – 10,000

(All figures represent the number of Unique Australian Visitors [UAVs] to that website over the monthly period – unless otherwise stated above).

Key Points to Note:

  • What do we consider a Social Network? A large mainstream brand that is built around user generated content, allows others users to connect with and follow users, and importantly the networks allow open discussion of topics. For example – that is why we consider YouTube as part of this list.
  • Over April there was minimal movement in user numbers. Some of the larger networks saw small increases – YouTube, WordPress, LinkedIn.
  • Small tier 2 and tier 3 social networks (ranked 10th+) continue to have trouble retaining users over the long term.

Contribute data – Do you have any of your own research from your work or social media agency than can help us with our Australian stats? Feel free to contact us and share your information.

Want to source our stats/ copy and paste them onto your website? Our work is licensed under Creative Commons License CC BY-ND 3.0.

You are welcome to copy and paste our stats, just include the following text and links at the start of your article:

Statistics compiled by for April 2016.

Stats courtesy: Vivid Social Research DivisionFigures correct as of 30/04/16.

David Correll : Editor and Founder of I also run a Social Media Agency where I do consulting work and Social Media Management. Connect with me: Twitter | LinkedIn | Facebook or contact me here. Alternatively, you can send me an email at


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