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Social Media Statistics Australia – April 2017



Readers please note: On the 1st of every month we post a new social media report, the below report is not our latest figures. Please see here the most up to date report.

Today we post our monthly statistics report showing the most popular social networking sites in Australia over the April 2017 period. We generally report the number of monthly active users, but also include data showing the number of daily active users where available.

Whenever we get time off work, we generally see an uptick in social media activity and this was evident over the Easter long weekend and Anzac Day. In March we saw lots of social media postings about the natural disasters such as the cyclone and flooding in Queensland and Northern New South Wales.

In some other interesting news Facebook have revealed that 12 million Australians use Facebook on a daily basis.

Social Media Statistics Australia – April 2017

1. Facebook – 15,000,000 Monthly Active Australian Users (steady)
2. YouTube – 15,000,000 UAVs
3. WordPress.com – 5,200,000
4. Instagram – 5,000,000 Monthly Active Australian Users (FB/ Instagram data)
5. Snapchat – 4,000,000 DAILY Active Australian Users (Snapchat data)
6. LinkedIn – 4,000,000 Monthly Active Australian Users approx
7. Tumblr – 3,800,000
8. WhatsApp – 3,100,000 Active Australian Users (30% increase since 2015)
9. Twitter – 3,000,000 Monthly Active Australian Users approx
10. TripAdvisor – 2,600,000
11. Tinder – 2,400,000 Australian users (my estimation)
12. WeChat - 2,000,000 Monthly Active Australian Users approx – (my estimation)
13. Blogspot- 1,500,000
14. Yelp – 1,500,000
15. Flickr – 490,000
16. Pinterest – 280,000
17. Reddit – 100,000
18. MySpace – 80,000
19. Google Plus – 60,000 Monthly active Australian users approx – (my estimation)
20. RenRen – 50,000 Monthly Active Australian Users approx – (my estimation)
21. StumbleUpon – 39,000
22. Weibo – 20,000 Monthly Active Australian Users approx – (my estimation)
23. Foursquare/Swarm – 11,000
24. Digg – 10,000
25. Periscope – 9,000
26. Delicious – 8,000

(All figures represent the number of Unique Australian Visitors [UAVs] to that website over the monthly period – unless otherwise stated above. Facebook Data includes users of desktop, mobile, application and messenger services).

Australian Facebook Users As A Percentage Of The Total Population

According to the Australian Bureau of Statistics Population Clock there are approximately 24.4 million Australians.

Facebook’s recent data shows there are now 17 million active Australians on Facebook. Therefore approximately 70% of the total Australian population is an active Facebook user. This is a huge number.

Penetration of the Australian Population

Approximately:

  • 7 in 10 Australians use Facebook
  • 1 in 2 Australians use Facebook on a daily basis
  • 1 in 2 Australians use YouTube
  • 1 in 5 Australians use Instagram
  • 1 in 6 Australians use Snapchat

Global Stats of Interest

  • Facebook Monthly Active Users (Worldwide) - 1.86 billion
  • Facebook Daily Active Users (Worldwide) – 1.23 billion
  • Instagram Monthly Active Users (Worldwide) – 600 million
  • LinkedIn Registered Users (Worldwide) – 467 million
  • Snapchat Daily Active Users (Worldwide) - 161 million

Key Points to Note:

  • Approx 50% of the Australian population logs into Facebook on a daily basis.
  • LinkedIn now reports there are 8 million registered users in Australia, according to our research around half of this number log in every month.
  • 70% of the total Australian population is an active monthly user on Facebook.
  • 1 in 2 Australians watch YouTube videos
  • Blogging platforms such as WordPress while they don’t get the publicity like other networks still attractive a lot of users and readers on a monthly basis. Generally this is from people viewing free wordpress.com websites created by students, professionals, companies, artists, media consutlants, and just your average internet users looking for their own space and website on the internet. This data does not include wordpress.org sites.

Contribute data – Do you have any of your own research from your work or social media agency than can help us with our Australian stats? Feel free to contact us and share your information. Otherwise feel free to leave a comment below and if suitable we will include this data in our reports.

Latest statistics – every month we post a new report with the latest statistics in Australia, view our archive to find the most up to date information.

Want to source our stats/ copy and paste them onto your website? Our work is licensed under Creative Commons License CC BY-ND 3.0.

You are welcome to copy and paste our data, just include the following text and links at the start or end of your article:

____________

Statistics compiled by SocialMediaNews.com.au for April 2017. Stats and research provided by the Vivid Social – Social Media Agency. Figures correct as of 30/04/17.


David Cowling :

Editor and Founder of SocialMediaNews.com.au. I also run a Social Media Agency where I do consulting work and another blog dedicated to Instagram news. Connect with me: Twitter | LinkedIn | Google + or contact me here. Alternatively, you can send me an email at david@socialmedianews.com.au

  • Ashley Fong

    are there any statistics files i can download pls?

  • Hi David, Thanks for the articles. I’m interested in the Australian FB stats and are they for unique active users or am I counted 3 times because I have 3 pages? Would love to know. Many thanks, Lyn











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