Social Media Statistics Australia – December 2013

on January 1, 2014 | Australia | Comments (2)


Merry Christmas.

Happy New Year.

Hope everyone had a great time.

It is the first of the month, and it doesn’t matter what the occasion – today we post our social media stats showing the most popular social networks in Australia over the last month – December 2013.

As mentioned in November, at this time of year we generally see a decline in business related social networking and more social/ recreational type engagement – posting photos and updates of Christmas/ Summer holidays, holiday plans, selfies on the beach – instead of more general business related talk and discussion. We obviously also see more people visiting travel related websites, whilst not specifically a ‘social networking activity’ has plenty of influence on what we post on social media websites.

You can view last months report for November 2013 to compare and movements.

Social Media Statistics Australia – December 2013

(Please note all stats represent the number of Unique Australian Visitors [UAVs] to the site over December – except for Facebook which is the number of active monthly users as reported by Facebook themselves).

1. Facebook – 12,800,000 users according to Ad tool, 12,000,000 monthly Australian users (according to Facebook figures).
2. YouTube – 12,200,000 UAVs
3. – 6,100,000
4. Tumblr – 4,700,000
5. LinkedIn – 2,900,000
6. Blogspot – 2,900,000
7. Twitter - 2,500,000 Active Australian Users (see calculation)
8. Instagram - 1,600,000 Active Australian Users (see calculation)
9. Snapchat - 1,070,000 Active Australian Users (see calculation).
10. TripAdvisor – 1,050,000
11. Flickr – 820,000
12. Pinterest – 450,000
13. Yelp – 220,000
14. MySpace – 200,000
15. Reddit – 160,000
16. Google Plus – approx 70,000 monthly active Australian users (my estimation *revised*)
17. StumbleUpon – 65,000
18. Foursquare – 40,000
19. Digg – 28,000
20. Delicious – 22,000
Key Points to Note:

  • Whilst blogging is not necessarily a new idea (far from it), it is becoming much more accessible for average internet users. 1 or 2 years ago many people would not consider creating even a simple blog. However now we are seeing even novice internet users are creating their own blogs for personal, professional or commercial reasons. As a result over the last year we have seen Blogging websites like WordPress and Tumblr continue to gain new users in Australia.
  • Over the Christmas and Summer holiday period we see business related social networking dip, hence the slightly lower stats for LinkedIn this much.

Like our monthly stats? Feel free to connect with me on LinkedIn.

Want to source our stats/ copy and paste them onto your website? A large number of people copy and paste our statistics every month onto their own blogs. That is fine by us – our content is licensed under Creative Commons License CC BY-ND 3.0. - but we want to be sourced correctly.

If you want to copy and paste our stats on your website, at the start of your article (not the end), please include the following text and links:

These Social Media Statistics have been compiled by for December 2013.

If there are any other social networks you would like to us include, please let us know.

Stats courtesy: QuantcastComscoreGoogle Ad Planner toolGoogle TrendsFacebook Self-Serve advertising toolVivid Social Research DivisionFigures correct as of 31/12/13.

David Cowling : Editor and Founder of I also run a Social Media Agency where I do consulting work and another blog dedicated to Instagram news. Connect with me: Twitter | LinkedIn | Google + or contact me here. Alternatively, you can send me an email at