Social Media Statistics Australia – February 2012

on February 29, 2012 | Australia | Comments (9)

It’s the last day of the month and time for us to report on the Social Media statistics for Australia.

We will report on the usual social networks we monitor, but this month will also be including Pinterest as this is getting a lot of attention in Australia and worldwide. Reporting will also continue for Instragram is this is becoming a more and more popular photo social network.

The standard metric we use to measure each site is the number of Unique Australian Visitors to the site (UAV’s) per month, or an average between the UAV’s and user numbers reported by reputable sources.

Social Media Statistics Australia – February 2012

1. Facebook - 10,703,160 Australian users (this number is actually down about 180 users to January) – 13 million UAVs according to Google Adplanner (steady from Jan figures). The higher number of unique visitors to users is probably people logging into Facebook from home, school, work etc.
2. YouTube – 11,000,000 UAVs (steady)
3. Blogspot – 3,500,000 (steady)
4. LinkedIn – 2,200,000 (up 400,000)
5. Twitter – 1,800,000 (steady)
6. – 1,600,000 (up 100,000)
7. Google Plus – 1,200,000 users (Estimation* based on 90 million users globally)
8. Tumblr – 1,100,000 (up 100,000)
9. Flickr – 920,000 (up 90,000)
10. MySpace – 520,000 (up 50,000)
11. Instagram – 250,000 (down 100,000)
12. Pinterest - 160,000
13. Reddit – 160,000 (down 10,000)
14. StumbleUpon – 130,000 (down 10,000)
15. Digg – 84,000 (up 14,000)
16. Delicious – 44,000 (up 5,000)

Noticeable Changes over February

  • Linkedin up 400,000 visitors. We are back to work and networking!
  • Facebook, Twitter and YouTube are steady
  • MySpace gains 50,000 visitors
  • Instagram down 100,000 visitors ( and combined)
  • Google Plus usage still controversial

Feel free to check out our stats for January if you’d like to see last months report. Also do check out our Australian Social Media Report for the whole of 2011.

Want more stats? Visit our archive of Social Media StatisticsYou can source our stats on your site if you attribute us with a link back to this page, or our homepage – as per our Creative Commons License CC BY-ND 3.0.

Stats courtesy: Google DoubleClick Ad Planner tool and

David Correll : Editor and Founder of I also run a Social Media Agency where I do consulting work and Social Media Management. Connect with me: Twitter | LinkedIn | Facebook or contact me here. Alternatively, you can send me an email at


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