Social Media Statistics Australia – February 2012

on February 29, 2012 | Australia | Comments (9)

It’s the last day of the month and time for us to report on the Social Media statistics for Australia.

We will report on the usual social networks we monitor, but this month will also be including Pinterest as this is getting a lot of attention in Australia and worldwide. Reporting will also continue for Instragram is this is becoming a more and more popular photo social network.

The standard metric we use to measure each site is the number of Unique Australian Visitors to the site (UAV’s) per month, or an average between the UAV’s and user numbers reported by reputable sources.

Social Media Statistics Australia – February 2012

1. Facebook - 10,703,160 Australian users (this number is actually down about 180 users to January) – 13 million UAVs according to Google Adplanner (steady from Jan figures). The higher number of unique visitors to users is probably people logging into Facebook from home, school, work etc.
2. YouTube – 11,000,000 UAVs (steady)
3. Blogspot – 3,500,000 (steady)
4. LinkedIn – 2,200,000 (up 400,000)
5. Twitter – 1,800,000 (steady)
6. – 1,600,000 (up 100,000)
7. Google Plus – 1,200,000 users (Estimation* based on 90 million users globally)
8. Tumblr – 1,100,000 (up 100,000)
9. Flickr – 920,000 (up 90,000)
10. MySpace – 520,000 (up 50,000)
11. Instagram – 250,000 (down 100,000)
12. Pinterest - 160,000
13. Reddit – 160,000 (down 10,000)
14. StumbleUpon – 130,000 (down 10,000)
15. Digg – 84,000 (up 14,000)
16. Delicious – 44,000 (up 5,000)

Noticeable Changes over February

  • Linkedin up 400,000 visitors. We are back to work and networking!
  • Facebook, Twitter and YouTube are steady
  • MySpace gains 50,000 visitors
  • Instagram down 100,000 visitors ( and combined)
  • Google Plus usage still controversial

Feel free to check out our stats for January if you’d like to see last months report. Also do check out our Australian Social Media Report for the whole of 2011.

Want more stats? Visit our archive of Social Media StatisticsYou can source our stats on your site if you attribute us with a link back to this page, or our homepage – as per our Creative Commons License CC BY-ND 3.0.

Stats courtesy: Google DoubleClick Ad Planner tool and

David Cowling : Editor and Founder of I also run a Social Media Agency where I do consulting work and another blog dedicated to Instagram news. Connect with me: Twitter | LinkedIn | Google + or contact me here. Alternatively, you can send me an email at

  • I wonder why there's been such a big drop for Instagram this month? On Twitter and Facebook it seems more and more people are posting photos via IG.

    • Hi Matt,

      Instagram haven't released any user numbers for Australia. So I am looking at how many Australian's visit their websites – and

      This drop also surprised me.

      I agree people are sharing lots of Instagram photos to Facebook and Twitter, but is the rate of sharing slowing up? I will keep a close eye on this over the coming months. It could very much be a fluctuation from holidays to work (similar to LinkedIn).

  • Hi David,

    Came across this when looking for Australian Twitter statistics. I'm surprised to see LinkedIn with more accounts than Twitter, thanks for sharing!



  • Very useful stats when working with businesses to identify the most appropriate social media avenue for their marketing investment.

    Facebook and LinkedIn are in the "must not ignore" category for most businesses.

  • Kalista Campbell


    Thanks for these stats – they're really useful!

    Is their a reason FourSquare is not included? Or are the visits too low?

  • this is great info, thanks

    why is reported as a social network?

    • Hi Linda,

      I think Blogging is very much considered a form of social media these-days. Do you not agree?



  • Stefan

    I will be interested to see how pinterest is dealing with the social media integration over there 🙂

  • this is a great tool/ resource to use when working on strategies for individual businesses. Thanks so much for such a resourceful site David.