Social Media Statistics Australia – February 2017

on March 1, 2017 | Australia | Comments (1)

Readers please note: On the 1st of every month we post a new social media report, the below report is not our latest figures. Please see here the most up to date report.

Today we post our social media report outlining the most popular social network sites in Australia over February 2017.

As Australians enjoy the summer months, we see an increase in social media posts as users share updates about holidays, outings, and time with family and friends.

As people have time off at this time of year, we also see an increase in users signing up to the main sites and Facebook has again seen another increase in active users with their Australian audience growing further. Considering people under the age of 13 are not permitted to sign up, and generally people 80+ don’t access the service it goes to show most people between 14-60 have a Facebook account.

Facebook has also seen continued growth globally. The service now has 1.86 billion monthly active users, of which 1.23 billion are daily active users. There are also 600 million monthly active users on Instagram.

Social Media Statistics Australia – February 2017

1. Facebook – 15,000,000 users (up 1 million since last update)
2. YouTube – 15,000,000 UAVs
3. – 5,100,000
4. Instagram – 5,000,000 Monthly Active Australian Users (Facebook/ Instagram data)
5. Snapchat – 4,000,000 DAILY Active Australian Users (Snapchat data)
6. Tumblr – 4,000,000
7. LinkedIn – 3,600,000
8. WhatsApp – 3,100,000 Active Australian Users (30% increase since 2015)
9. Twitter – 2,800,000 Monthly Active Australian Users approx
10. TripAdvisor – 2,800,000
11. Tinder – 2,200,000 Australian users (my estimation)
12. Blogspot- 1,700,000
13. Yelp – 1,500,000
14. Flickr – 500,000
15. Pinterest – 280,000
16. Reddit – 100,000
17. MySpace – 80,000
18. Google Plus – 60,000 monthly active Australian users approx (my estimation *revised*)
19. StumbleUpon – 39,000
20. Foursquare/Swarm – 11,000
21. Digg – 10,000
22. Periscope – 9,000
23. Delicious – 8,000

(All figures represent the number of Unique Australian Visitors [UAVs] to that website over the monthly period – unless otherwise stated above).

Australian Facebook Users As A Percentage Of The Total Population

According to the Australian Bureau of Statistics Population Clock there are approximately 24.3 million Australians.

Facebook’s recent data shows there are now 15 million active Australians on Facebook.

Therefore approximately 60% of the total Australian population is an active Facebook user. This is a huge number.

Penetration of the Australian Population


  • 7 in 10 Australians use Facebook
  • 1 in 2 Australians use YouTube
  • 1 in 5 Australians use Instagram
  • 1 in 6 Australians use Snapchat

Key Points to Note:

  • 70% of the total Australian population is an active monthly user on Facebook.
  • 1 in 6 Australians are a Daily User on Snapchat.
  • Twitter has experienced stagnant user growth over the past 2 years and has a considerable churn rate of new users signing up but then never using the service.

Contribute data – Do you have any of your own research from your work or social media agency than can help us with our Australian stats? Feel free to contact us and share your information. Otherwise feel free to leave a comment below and if suitable we will include this data in our reports.

Latest statistics – every month we post a new report with the latest statistics in Australia, view our archive to find the most up to date information.

Want to source our stats/ copy and paste them onto your website? Our work is licensed under Creative Commons License CC BY-ND 3.0.

You are welcome to copy and paste our data, just include the following text and links at the start or end of your article:


Statistics compiled by for February 2017. Stats and research provided by the Vivid Social – Social Media Agency. Figures correct as of 28/02/17.


David Correll : Editor and Founder of I also run a Social Media Agency where I do consulting work and Social Media Management. Connect with me: Twitter | LinkedIn | Facebook or contact me here. Alternatively, you can send me an email at


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