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Social Media Statistics Australia – May 2013

David Correll on May 31, 2013 | Australia | Comments (5)

australia240 It is time to report our latest social media stats update for May 2013. Social Media growth in Australia has pretty much halted for the main social networks, but we are still interested in checking every month if there has been a gain or loss in user numbers.

You can check out our report from April which has a number of interesting insights from last month.

May 2013 stats:

(Please note the numbers below are the number of Unique Australian Visitors to the site over May – unless otherwise stated).

1. Facebook – 11,534,540 Australian users/accounts (up approx 45,160).
2. YouTube – 11,250,000 UAVs (up 250,000)
3. WordPress.com – 3,200,000 (up 300,000)
4. Blogspot – 2,900,000 (down 100,000)
5. Tumblr – 2,900,000 (up 100,000)
6. LinkedIn – 2,900,000 (up 200,000)
7. Twitter - 2,167,849 Active Australian Users (see calculation from last month)
8. Instagram - 1,083,924 Active Australian Users (see calculation last month)
9. Flickr – 880,000 (up 20,000)
10. TripAdvisor – 810,000 (down 20,000)
11. Pinterest – 610,000 (down 20,000)
12. MySpace – 290,000 (down 10,000)
13. Yelp – 220,000 (steady)
14. Reddit – 185,000 (up 5,000)
15. Google Plus – approx 100,000 (my estimation *revised*)
16. StumbleUpon – 95,000 (steady)
17. Foursquare – 51,000 (steady)
18. Digg – 33,000 (steady)
19. Delicious – 31,000 (steady)

Key Points to note:

We are seeing WordPress and Tumblr gain users in Australia, I believe at the expense of Blogger. Blogger is a legacy product to a degree and users are switching to more feature rich products.
LinkedIn again is seeing further growth as more people focus on their professional identity and join the workforce.
There has been speculation Facebook has been losing users in Australia, but over May 2013 Facebook has gained in excess of 45,000 Australian users. Facebook will always get new signups every month as (atleast) new children sign up to the service.
Twitter is still very hard to estimate as they don’t reveal any users stats like Facebook and LinkedIn do.

What Do All These Stats Mean?

Facebook is the biggest, largest and most engaging social network in Australia, and worldwide. Many Australian users spend in excess of 20 hours+ per month on the website, far more than any other social network. If you are looking into Social Media Marketing then Facebook is where you should concentrate your efforts to build a loyal and authentic following.

The secondary networks of YouTube, Twitter, LinkedIn, and blogging sites WordPress, Blogspot and Tumblr do attract large amounts of users but have less sophisticated platforms overall. However these sites can still drive large volumes of Australian traffic.

Google Plus usage in Australia is becoming very small. No-one really has concrete figures but I think no more than 100,000 Australian’s use it on a monthly basis. Stats and Commentary by SocialMediaNews.com.au.

Like our monthly stats? Feel free to connect with me on LinkedIn.

You are welcome to share and post our stats on your site – simply link back to this page or the homepage of SocialMediaNews.com.au. Content Licensed under Creative Commons License CC BY-ND 3.0.

Stats courtesy: Quantcast, Comscore, Google Ad Planner tool, Google Trends, Facebook Self-Serve advertising tool, Vivid Social Research Division. Figures correct as of 31/05/13.