Social Media Statistics Australia – November 2011

on November 30, 2011 | Australia | Comments (3)

It’s the last day of the month and time for us to report our monthly social media statistics for Australia.

As per previous stats, when compiling these figures we look at actual user numbers if officially reported (or by a reputable source ) – otherwise we look at the number of Unique Australian Visitors Per Month visiting the site (UAVs / mo).

Social Media Statistics Australia – November 2011

UAVs = Unique Australian Visitors to the site

1. Facebook – 10,659,580 users / 13 million UAVs
2. Youtube – 11 million UAVs / mo (up 1,000,000)
3. Blogspot – 3.8 UAVs / mo (down 300,000)
4. LinkedIn – 2 million UAVs / mo (down 200,000)
5. Twitter – 1.8 million UAVs / mo (steady)
6. – 1.6 million UAVs / mo (down 200,000)
7. Flickr – 1.1 million UAVs / mo (steady)
8. Tumblr – 1 million UAVs / mo (steady)
9. MySpace – 560,000 UAVs / mo (down 60,000)
10. Google Plus – 540,000 Users (up 38,000)
11. Reddit – 160,000 UAVs / mo (steady)
12. StumbleUpon – 150,000 UAVs / mo (steady)
13. Digg – 92,000 UAVs / mo (down 1,000)
14*. Foursquare 58,000 UAVs / mo (down 5,000)
15. Delicious – 48,000 UAVs / mo (down 21,000)
16*. Gowalla – no data, May 2011 was 9,500 UAVs / mo

I’ve had some requests for additional sites to the above.

TripAdvisor – 240,000 UAVs / mo
Klout – 27,000 UAVs / mo

Key Points to note:

  • Facebook still ranks number one as the site has more registered users than YouTube and more website traffic.
  • As Yelp has now launched an Australian site, I expect this to move into our list over the coming months and we will report these figures.
  • MySpace continues its decline, it’s only a matter of time till it reaches a constant low. I don’t see the site totally vanishing as there are still lots of legacy users.
  • Google Plus continues to add new users, but engagement is the real question? It seems rather low from my use of the site.

Feel free to check out our stats for October if you’d like to see last months report. Please contact us if you’d like any additional sites measured.

Want more stats? Visit our archive of Social Media Statistics. You can source our stats on your site if you attribute us with a link back to this page, or our homepage – as per our Creative Commons License CC BY-ND 3.0.

* = Mobile Applications

Stats courtesy: Google DoubleClick Ad Planner tool and

David Cowling : Editor and Founder of I also run a Social Media Agency where I do consulting work and another blog dedicated to Instagram news. Connect with me: Twitter | LinkedIn | Google + or contact me here. Alternatively, you can send me an email at

  • Mark

    Hey David, is there an easy explanation as to how there are 10.6 million Facebook Users and then 13 million Unique Australian Visitors.

    Are 1.4 million people visiting Facebook photos and just not logging in? Or is it from brand page traffic?

    What do you think?

  • Hi Mark,

    I think this would mostly be from people logging into Facebook from different machines, eg home, office, friends place etc.

    As you say – there may also be a percentage of traffic visiting fanpages that don't have an account.

  • Carla

    Hi David,

    I was wondering if you do any studies of social media use concentrated on certain ares of Australia. Indicating the effectivness of communication through such a source, or if you know of a source that does this?

    Thank you.