Social Media Statistics Australia – September 2011

It’s nice to end the month on a Friday and we have collated our monthly Australian Social Media statistics for September 2011.

We are again reporting Google Plus user numbers in Australia by using global estimates – but please do remember this is very much an accurate assumption at this stage. Google haven’t been releasing many (if any) stats about Google Plus yet.

When we report these monthly Social Media Statistics, we look at actual user numbers if possible (and we can find accurate reporting) – otherwise we look at the number of Unique Australian Visitors Per Month visiting the site (UAVs / mo). Again we have detailed next to each social network the movement/ change from the previous month.

Social Media Statistics Australia – September 2011

1. Facebook – 10,628,600 users in Australia (up 100,380)
2. Youtube – 9.9 million UAVs / mo (down 100,000)
3. Blogspot – 4.6 UAVs / mo (down 100,000)
4. – 2 million UAVs / mo (steady)
5. LinkedIn – 1.8 million UAVs / mo (down 200,000)
6. Twitter – 1.6 million UAVs / mo (down 200,000)
7. Flickr – 1.3 million UAVs / mo (steady)
8. Tumblr – 1 million UAVs / mo (steady)
9. MySpace – 930,000 UAVs / mo (up 10,000)
10. Google Plus – 622,050 Users (calculation here)
11. StumbleUpon – 150,000 UAVs / mo (steady)
12. Digg – 100,000 UAVs / mo (steady)
13. Reddit – 100,000 UAVs / mo (steady)
14*. Foursquare 62,000 UAVs / mo (up 5,000)
15. Delicious – 47,000 UAVs / mo (up 4,000)
16*. Gowalla – no data, May 2011 was 9,500 UAVs / mo

Key Points

  • Facebook continues to grow in Australia, adding over 100,000 users in the past month. I think we will still continue to see Facebook rise till 90% of the population between 15-60 signs up.
  • Twitter and LinkedIn have both dropped this month by about 200,000 visitors. From my own Twitter use I have found the month of September a little quieter than usual.
  • MySpace actually rose this month by about 10,000 visitors. I don’t think MySpace is ‘finished’. I think they will always have a certain number of loyal users who will use the site. Watching their trend in the US also gives good insight into how the site will go in Australia.
  • Besides these points, the month has been fairly steady for Social Media sites in Australia through September.

You can review our figures on Social Media Stats for August if you wish. These figures above are accurate as of 30 September 2011.

* Mobile Applications with significant website presence

Stats courtesy and Google Adplanner Tool

David Correll : Editor and Founder of I also run a Social Media Agency where I do consulting work and Social Media Management. Connect with me: Twitter | LinkedIn | Facebook or contact me here. Alternatively, you can send me an email at


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