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Tag: "Captain Morgan"

Open letter to Diageo

on November 2, 2012 | Social Media | Comments (5)
Open letter to Diageo

Dearest Diageo, I have a question that needs answering. As much as any man who works in communication, I confess, I enjoy good advertising. Maybe more. I enjoy nothing more than sitting in a comfy chair and savouring a good ad or campaign. I know it’s sad Diageo, but I love the process of persuasion. […]

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Captain Morgan

on September 6, 2012 | Facebook | Comments (0)
Captain Morgan

Speaking from the perspective of a Social Media consultant, the brand is essentially a goldmine of potential for rich media content, and they clearly know this; there’s a different Page for the brand in essentially every country on its distribution list. It’s unusual that one brand can provide a joint case study of what to […]

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