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Tag: "competitors"

Alexa now ranking sites by Suburb

on July 27, 2011 | Alexa | Comments (0)
Alexa now ranking sites by Suburb

I was checking my Alexa Rank yesterday and noticed something new about the data summary that is displayed. When you look up your Alexa Rank you get a summary of broad demographic information about your users, such as gender, age, and salary level. I have noticed now that on my listing – Alexa is displaying […]

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Managing your Social Media Policy

Managing your Social Media Policy

We previously wrote about creating a social media policy for your organisation. This is always an important aspect of any businesses social media activities so all ‘rules and procedures’ are understood and followed by staff and outside agencies. Today we will look at effectively managing your Social Media Policy. 1. Don’t simply outsource your Social […]

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What is your social media strategy?

on July 20, 2010 | Social Media | Comments (0)
What is your social media strategy?

More than likely you are on social media if you are reading this site. Maybe you are using Twitter of Facebook, or possibly you have created some videos and uploaded them to YouTube. If you are using social media for business you need to have a social media strategy. The first thing you need to […]

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Google acquires ITA Software for $700million USD, enhancing Travel Search

on July 2, 2010 | Google Search | Comments (0)
Google acquires ITA Software for $700million USD, enhancing Travel Search

Google has purchased ITA Software (www.itasoftware.com), a company known for its airfare search and pricing system QPX. The ITA Software is used by many US and international airlines. The acquisition was done in $700 million USD, cash. No stock purchase this time from Google. This is an area Google feels they have some ground to […]

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